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Management Newsletter ~ April 2008

 

NOTE:   For a printable PDF version of this Newsletter click-here.  
 
Donald's "Quote of the Month"

"Do you consistently follow up on opportunities to sell more and manage smarter...or are you letting valuable opportunities slip away?"
Donald Cooper right face 
 
 
 
 
 
 
 

Greetings and welcome.  This month's Management Newsletter delivers lots more helpful business insights and our April Trivia Quiz, with semi-valuable prizes. The entire Newsletter will take about 6 minutes to read.
 
 
1.  Do you follow up on opportunities to sell more and manage smarter...or are you letting valuable opportunities just slip away?
 
(time to read this piece is about 50 seconds)

Printable version of this article.

Somebody once said, "The world is run by people who follow up." That may not be completely true ...but not following up will sure cost you big time.

Two months ago, a Toronto newspaper sent a freelance photographer to my house to take photos of me for an article featuring my breakthrough management insights. I gave the photographer my card and asked him to please call me when he had prints available to sell, as I needed some updated head shots.  So, basically, I begged to be a customer.  But, did he follow up?...NO.

Then, shortly after, by the luck of the draw, I had a phone conversation with a young man at a technology call center in Toronto, from whom I learned that "call center" work was a fill-in job for him. He is actually a struggling young fashion and portrait photographer with a small studio downtown. So, I asked him to please email me info about how to make an appointment for a photo shoot ...and, you guessed it, I haven't heard a peep from this guy. He's struggling and I'm begging to be a customer...and no follow up.

Two years ago we wanted to add a $3000 live-action video surveillance component to our cottage security system...but our security company has not yet returned my two calls.

You probably have endless stories in your own life, just like these...and I bet it drives you nuts too.  There are a few businesses that do "get it".  Last week I received two E-reminders from a flower shop about my wife's upcoming birthday. Bless them!

But, the million dollar question is, who's following up in your business?  Who's following up on sales leads and opportunities?  Who's immediately following up on customer complaints to create a positive outcome...or are complaints just left to fester?

On the management side of things, are you following up on your staff's commitments to increase sales, reduce expenses, meet deadlines, eliminate tardiness, or to generally fix what needs fixing?  And who's following up with suppliers to make sure that they don't let you down?  Are you following up on your own promises to customers, staff and family?  Yes, let's not forget family.   
 
So, what will you do to improve your track record in the "follow-up department" in every part of your business...and your life?    
 
 
 
2.  Where in the world is Donald?
 
(time to read this section is about 15 seconds)
 
In addition to lots of speaking in the Toronto area over the next few months, I shall be speaking in...
a) San Antonio, Texas.
b) Tulsa, Oklahoma.
c) Calgary and Banff, Alberta...and,
d) Montreal, Quebec. 

If you have a meeting or conference, or would like to "rent" a little of my time for coaching in or near any of those locations, there are opportunities to save money with travel sharing.
 
 
3.  Every business has "promise keepers".  Are yours doing their job?
 
(time to read this article is about 30 seconds)

Printable version of this article.
 
Every business has promise makers...and promise keepers.  Your promise makers are, typically, your sales people, and your advertising department. They make promises to your target customers to lure them into doing business with you.

Then, just about everyone else in your business is a promise keeper. They're the ones who have to deliver on your sales pitch, your brand promise, your performance guarantees and your advertising claims.  And when you fall short, the question is, did your promise makers "over-promise"...or did your promise keepers "under-deliver"...and why?  Do your promise keepers even know what the "promise" is...and are they actually empowered to deliver it?

In a recent high-profile TV campaign, the Chairman of Loblaws grocery chain (Canada's largest), Galen Weston Jr, flogged his private label apple crisp dessert with a promise that if you didn't love it, you'd get your money back.  As the Chairman of the company, he was the ultimate promise maker.

However, when we bought the apple crisp product and found it to be seriously lacking, we returned the package to the store only to be refused our refund by the lady at the customer service desk ...the promise keeper. 

So, look very carefully at the product, performance and service promises that you make in your business. Then, be sure that your promise keepers know exactly what those promises are and the importance of keeping them. Then, be sure that they have the information, the tools and the empowerment to deliver on those promises.


  
4.  Bits and Pieces:
 
(time to read this section is about 60 seconds)
 
Item #1:  The average TV commercial costs $245,000 to shoot...and that doesn't include buying the air time to run it.


Item #2:  Here comes the sun:  According to the US Department of Energy, 100% of the USA's electricity requirement could be generated by covering just 9% of the State of Nevada with parabolic solar generating systems.  This would be an area about 100 miles square.  


Item #3:  The "mouse" isn't perfect after all. If you want to phone a guest at the Disney World Polynesian Resort in Florida, you will not find the hotel's phone number anywhere on their website. Sure, there are reservation "hot lines"...but a recording tells you they're so backed up with calls, that waiting on the line would be futile.

After 20 minutes of fruitless searching, I had to go into a Frommer's Travel Guide website to find a phone number for the hotel, so that I could call my brother. The question for you is this...are you missing little details in your business that are irritating and alienating customers? 


Item #4:  "Congratulations on your recent conviction."  A California greeting card manufacturer (www.threesquaresgreetings.com) has just launched a line of  greeting cards for prisoners to send to friends and family on the "outside"...and for people to send to friends and family who are in jail.

So, while you're chuckling over this one, ask yourself if there is some part of your market that is not currently being served and how could you serve it, profitably.  Get creative.


Item #5
:
  Important travel tip: Paying a little more to stay on the Business Floor at many hotels could actually save you money.  For the extra few dollars you often get a very good breakfast served in a special lounge on the top floor, free drinks and hors d'oeuvres in the evening and free internet connection and free local calls in your room.  On top of that, you'll probably have the best view...and you'll meet some great people.

Not all hotels offer all of those amenities...but it pays to ask and do the math.


Item #6
:
Strange but true. The US Government Printing Office has outsourced the printing of US Passports to overseas factories, including one factory in Thailand that has recently been compromised by Chinese espionage agents.

The Printing Office has made a $100-million dollar profit by overcharging the State Department for the foreign-made passports. According to the latest reports, the State Department is officially "ticked". 

 
 
5.  Are you constantly raising the bar...or are you just resting on your laurels?
 
(time to read this article is about 45 seconds)
 
Printable version of this article.

My Grandmother used to say that if you get a reputation for early rising, you can stay in bed till noon. That may have been true in Grandma's day, but not anymore.  If you're counting on past achievements to keep you in the lead today...you're doomed.

Starbucks is a legend.  They have an outstanding reputation, but they're not resting on their laurels.  At their annual meeting in March, CEO and founder Howard Schultz announced the following innovations...
a) Starbucks is investing in new high-tech espresso machines for all US stores.  Why? Because the new machines are 6" shorter and will allow customers to better see baristas making the drinks and make it easier for them to interact with each other. The new machines will also grind beans fresh as needed.
b)
In addition, Starbucks is introducing a new premium French-press coffee, made one cup at a time using an expensive and unique machine.  They're so committed to this as a competitive advantage that they've actually bought the company that makes the machines.

Is your business obsessed with that level of detail and committed to continually enhancing the customer value and experience...or, is how you've always done it good enough for you?  What technology do you need to embrace, what training, people development or new thinking do you need to move to the next level?  What's next in your business...or will it be your competitor that creates the "next" while you complain about unfair competition?


 
6.  If you're struggling to understand your young employees, here's an important resource for you:
 
(time to read this piece is about 30 seconds)
 
I recently heard an incredibly bright speaker who finally made sense regarding understanding and effectively managing Gen X and Gen Y employees.  He explains in simple terms how they think, why they're different...and how to lead and manage them.

The good news is that you don't have to pay him $10,000 to speak to you because he has put everything he knows into a couple of inexpensive books. His name is Bruce Tulgan and you can access his brilliant insights and sign up for his free Newsletter at www.rainmakerthinking.com.

This is not one of these deals where I get money from Bruce for plugging his books.  There's not a penny in this for me...but, if you have young employees, Bruce could sure make your life a lot easier.
 
 
 
7.  Our quiz of the month:
 
(time to read this section is about 20 seconds)
 
"Thanks" to all of you who answered our March Quiz Question, which was, "One out every 10 persons on this whole big planet lives on the watershed of just one river.  Name that river." 
 
The answer is "The Ganges River in India." 
 
Congratulations to Mark Cataldi in Connecticut.   He takes home one of our DVD Seminars as his prize.
 
This month's Quiz Question:  
One very special country in the world is known for two interesting differences...
a) Rather than calculating its GNP or Gross National Product each year, this unique country measures its GNH, or Gross National Happiness...a measure of how happy its people are.
 
b) It is the only country in the world with no traffic lights.

Name this unusual, but amazing country.

Send your guess to Sharen Skene, our wonderful Director of Marketing, at sharen@donaldcooper.com.  Each correct answer received within 10 days will go into the 'pot' and one winner will be randomly selected.  The winner will receive his or her choice of any of our excellent DVD Seminars.
 


8.  You can't grow your business without growing your people:
 
(time to read this article is about 90 seconds)
 
Printable version of this article.

Whether your business is large or small and whether you're a Department or Divisional Manager, or a business owner, one of your most important jobs is "growing" your people.  In fact, you can't grow your business without growing your people.

Concours Auto Body in Calgary, Alberta is one Canada's most successful collision repair shops.  This is an industry that struggles with a constant shortage of skilled craftsmen and high staff turnover as shops raid each other's employees. 

So, how has Concours owner Ken Friesen created a stable, highly motivated and top-performing team of 50 employees that has helped him to double his business in the past few years?  Ken has created a clear, step-by-step career path for every employee who expresses interest in growing with the company.  He meets with each new employee at the end of their first day, first week, first month...and so on.  Everyone knows where they stand, what their next few steps will be and what their promotion opportunities are.

If growing your business by growing your people makes sense to you, take a few minutes to consider these three questions...
Question #1:  What will our business, my Division or Department "look like" in 3 to 5 years?  How big will it be?  Where will it be?  What will it be doing? How will it operate? In what specific ways is it likely to be different from how it looks and operates today?
Question #2:  What does our Department, Division, or the whole organization, need to learn to be a profitable market leader in 3 to 5 years?  What knowledge, skills, customer insights, processes, attitudes, innovations and disciplines must we learn to be price-competitive, service-competitive and profitable?   What technology must we master?
Question #3:  Who are our top performers?  Who on our team has the attitude, the ability, or the potential to help us to move this business forward?  Given what we must learn and the potential of our team, where are there obvious "gaps" that we need to fill from outside our business?

Now, create a career path for your best people.  Surveys show that the #1 thing that most top performers want is a challenging job with an opportunity to grow and contribute. Sit down with each of them individually and ask them three questions...
1)  Where would you like to be in 3 to 5 years?  What job or position would you like to have?
2)  Whatever job or position they express interest in, ask them what they think that job or position will be like.  If they say that they'd like to be the VP of Sales because they could play golf and enjoy expense account dining every day, write them off as lightweights.
3) Next, ask them what knowledge, skills, training and experience they think they'd need to do the job or position they're interested in with excellence.
 
Don't expect them to have immediate answers to these three questions.  Most people won't...and that's OK.  Invite them to take a few days to think about and research the possibilities and book a specific time when they will get back to you with answers.  If they don't keep that appointment, you know everything you need to know about their commitment to move ahead.

Once you have agreed on a career path for each person, create a specific "Growth Plan" for them, including the training and experience that they'll get...and when and where they'll get it. 

By the way, include yourself in this process.  What do you want to be doing in 3 to 5 years...and what does the business need you to be doing?  Do you honestly want to be doing what you must be doing in 3 to 5 years to grow the business, your career...and your extraordinary life?  And, if not, what alternate plans are you making for the business, for your career...and for your life?

Interesting questions...and absolutely necessary in this fast-changing and increasingly competitive world! 

 
 
9.   That's all for this month:
(time to read this section is about 15 seconds)

Thanks for all of your great feedback and suggestions.  We especially love to hear of your successes using our insights.
 
Don't forget to visit our Free Articles section on our website for lots more valuable info on how to sell more, manage smarter and make more money in your business. 
 
Also, let us know what you'd like to hear more about...or less about.  And, do send us your stories and examples of great, horrible or just plain bizarre business practices that you find in your travels.  
 
Finally, if you were sent this Newsletter by someone else and would like to subscribe yourself simply click this subscribe link.  
 
Kindest regards, 
Donald Cooper,  MBA
Certified Speaking Professional
Member of the Canadian Speaking Hall of Fame

For information about booking Donald for your company or Association, contact Sharen Skene our wonderful Director of Marketing at Sharen@donaldcooper.com.

Back Issues of our Newsletters are available on our website (along with lots of other valuable articles and implementation tools). 

 

Website:  www.donaldcooper.com     Email: sharen@donaldcooper.com 
Tel: 1+ (416) 252-3704              Fax: 1+ (416) 252-3705
 


The Donald Cooper Corp, 1 Palace Pier Court, Suite 3406, Toronto, ON M8V 3W9, CANADA

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