By
the greatest of popular demand, he's back! With comments like
'Dynamic!', 'Wow!', 'Phenomenal!', 'Excellent!', 'Down to Earth
and Practical!', 'Terrific Content!', 'Energetic!' and
'Humorous!', we have arranged for Donald Cooper to speak to our
conference once again!!
Pool & Spa Conference and Expo, Toronto, Canada
(A) ARTICLES
on creating, delivering and
communicating compelling customer-owning value:
1. Human
Marketing...How to increase market share and
profitability in the face of ever-stronger
competition.
2. Truth
about why people buy...and why they don't buy! (long
version)
3. Truth
about why people buy...and why they don't buy!
(short version)
4. The
amazing value of messing up... and the power of a
guarantee!
5. Retail's
biggest problem & six ways to fix it!
6. 3 simple
questions that will revolutionize your business!
7. Building
powerful relationships!
8. The
power of a clear & compelling "Positioning
Statement"!
9. The
simple truth about "Value"
10. Are you
creating a "Winning Brand" in your
business?
11. Are your
business cards "Actionable Marketing
Documents"
12. You
can't have a relationship with people you don't know
a lot about!
13. Four
steps to delivering a "customer owning"
experience!
14. Have you
thought of "everything"?
15. Howdoesyour
business score?
16. The
power of a great guarantee in your business!
17.
Think of how much you could learn from your
front-line people.
18. The
"Four Currencies" in your customers'
lives.
19. Take
"ownership" of something... 3 ways to
become a more profitable market leader!
20. The
5-Step process of becoming "FAMOUS"!
21. Customer
Loyalty is "alive and well" ...and nobody
gets it!
22. Do you
"grab" customers with a compelling
promise... and do you keep that promise.?
23. Do your
policies make you look stupid & drive customers
away?
24. How to
make sure you don't "undersell" or
"oversell" your customers.
25. Are
negative assumptions hurting your business?
26. You can
spend yourself into bankruptcy... but you cannot
save your way to prosperity!
27. Get
specific about your compelling competitive
advantage.
28. Who is
the passionate "voice of the customer" in your
business?
29. Everybody's
looking for a "deal".. Get used to it!
30. Two
simple questions that could "jump-start"
your business!
31. Differentiate
your business with a powerful guarantee!
32. The
Christmas Tree Man.
33. Four
things to know before spending a penny on
advertising!
34. Are you
missing opportunities to be famous?
35. Do you
have "Brand Busters" in your business?
36. How much
quality is enough in your business?
37. The
incredible power of defining your customers by what
they're trying to do!
38. Four
business lessons from the pineapple lady!
39. Are you in
denial about key issues that are hurting your
business?
40. The
"three rules" of waiting.
41. Are
you using simple technology to track & "own"
customers?
42. Is
your "product" offering clear and focused... or are
you confusing your customers?
43. Are
your customers getting what they pay for?
44. What
creative, amazing and inexpensive things could you
do to promote and grow your business?
45. Are
your instructions clear... or are you driving people
"nuts"?
46. The
guy what wrote the ad shoulda wrote the book!
47. A
powerful marketing lesson from Starbucks!
48. Do
all of your communications meet these six key
objectives?
49. Five
Important Business Lessons from the birdfeeder:
50.
Here's an "back-asswards" idea that could transform
your business!
51. Are
your people on the phone in your business helping
you or killing you?
52. Do
you have a powerful product or service story that
you're just not telling?
53. Four
thoughts on how to increase sales and promote your
business!
54. Do
you have the guts to be "gutsy" in your advertising?
55. "You
always hurt the one you love, the one you shouldn't
hurt at all."
56.
Three simple steps to increasing loyalty, sales &
profitability in your business:
57. Are
you "watering down" what you do... and is it killing
you?
58. Does
your business have a compelling BIG IDEA.. or are
you a commodity with an endangered future?
59. What
might be preventing you from delivering
customer-owning service?
60. Does
your business have a clear and compelling value
proposition?
61. Is
your advertising building or destroying your
"brand"?
62. A
quick "Reality Check" on your advertising.
63. "Joy
to the world" needs to be a 12-month proposition!
64.
Three proven steps to promote your business... from
a sex therapist.
65. If
your business needs re-branding, don't just put lipstick on
the pig!
66.
Advertising reality check... are you building your
Brand, or just dropping pants?
67. How
could "doing the math" for your customers increase
your sales?
68. Who
or what is answering the phone in your business?
69. If a
Laundromat can create an amazing experience...
what's stopping you?
70.
Understanding your customers on a whole new level!
71.
Lessons on Marketing & Profitability from Dan The
Dangerous Tree Man!
72.
Nobody wants to do business with a coward!
73. Why not grow your business by "doing the right
thing" spectacularly well?