The Donald Cooper Corporation - Why Donald Cooper?

(A) ARTICLES on creating, delivering and communicating compelling customer-owning value:
	1. Human Marketing...How to increase market share and profitability in the face of ever-stronger competition.
	2. Truth about why people buy...and why they don't buy! (long version)
	3. Truth about why people buy...and why they don't buy! (short version)
	4. The amazing value of messing up... and the power of a guarantee!
	5. Retail's biggest problem & six ways to fix it!
	6. 3 simple questions that will revolutionize your business!
	7. Building powerful relationships!
	8. The power of a clear & compelling "Positioning Statement"!
	9. The simple truth about "Value"
	10. Are you creating a "Winning Brand" in your business?
	11. Are your business cards "Actionable Marketing Documents"
	12. You can't have a relationship with people you don't know a lot about!
	13. Four steps to delivering a "customer owning" experience!
	14. Have you thought of "everything"?
	15. How does your business score?
	16. The power of a great guarantee in your business!
	17. Think of how much you could learn from your front-line people.
	18. The "Four Currencies" in your customers' lives.
	19. Take "ownership" of something... 3 ways to become a more profitable market leader!
	20. The 5-Step process of becoming "FAMOUS"!
	21. Customer Loyalty is "alive and well" ...and nobody gets it!
	22. Do you "grab" customers with a compelling promise... and do you keep that promise.?
	23. Do your policies make you look stupid & drive customers away?
	24. How to make sure you don't "undersell" or "oversell" your customers.
	25. Are negative assumptions hurting your business?
	26. You can spend yourself into bankruptcy... but you cannot save your way to prosperity!
	27. Get specific about your compelling competitive advantage.
	28. Who is the passionate "voice of the customer" in your business?
	29. Everybody's looking for a "deal".. Get used to it!
	30. Two simple questions that could "jump-start" your business!
	31. Differentiate your business with a powerful guarantee!
	32. The Christmas Tree Man.
	33. Four things to know before spending a penny on advertising!
	34. Are you missing opportunities to be famous?
	35. Do you have "Brand Busters" in your business?
	36. How much quality is enough in your business?
	37. The incredible power of defining your customers by what they're trying to do!
	38. Four business lessons from the pineapple lady!
	39. Are you in denial about key issues that are hurting your business?
	40. The "three rules" of waiting.
	41. Are you using simple technology to track & "own" customers?
	42. Is your "product" offering clear and focused... or are you confusing your customers?
	43. Are your customers getting what they pay for?
	44. What creative, amazing and inexpensive things could you do to promote and grow your business?
	45. Are your instructions clear... or are you driving people "nuts"?
	46. The guy what wrote the ad shoulda wrote the book!
	47. A powerful marketing lesson from Starbucks!
	48. Do all of your communications meet these six key objectives?
	49. Five Important Business Lessons from the birdfeeder:
	50. Here's an "back-asswards" idea that could transform your business!
	51. Are your people on the phone in your business helping you or killing you?
	52. Do you have a powerful product or service story that you're just not telling?
	53. Four thoughts on how to increase sales and promote your business!
	54. Do you have the guts to be "gutsy" in your advertising?
	55. "You always hurt the one you love, the one you shouldn't hurt at all."
	56. Three simple steps to increasing loyalty, sales & profitability in your business:
	57. Are you "watering down" what you do... and is it killing you?
	58. Does your business have a compelling BIG IDEA.. or are you a commodity with an endangered future?
	59. What might be preventing you from delivering customer-owning service?
	60. Does your business have a clear and compelling value proposition?
	61. Is your advertising building or destroying your "brand"?
	62. A quick "Reality Check" on your advertising.
	63. "Joy to the world" needs to be a 12-month proposition!
	64. Three proven steps to promote your business... from a sex therapist.
	65. If your business needs re-branding, don't just put lipstick on the pig!
	66. Advertising reality check... are you building your Brand, or just dropping pants?
	67. How could "doing the math" for your customers increase your sales?
	68. Who or what is answering the phone in your business?
	69. If a Laundromat can create an amazing experience... what's stopping you?
	70. Understanding your customers on a whole new level!
	71. Lessons on Marketing & Profitability from Dan The Dangerous Tree Man!
	72. Nobody wants to do business with a coward!
	73. Why not grow your business by "doing the right thing" spectacularly well?
	74. Are you just "satisfying" your customers... or are you "amazing, delighting and owning" them?
	75. Marketing is not supposed to be "smoke and mirrors"!
	76. What are you doing to be "amazing" and get "famous" in your business?
	77. Simple marketing tips from a goofy caterer, a huge retailer and a shy florist!
	78. What are the "unforgivables" in your business and do you have them covered?
	79. Are you using your special connections, experience or limitations to grow your business?
	80. Are you thinking off all your 'customers'?
	81. More and more, delivering outstanding customer experiences will be driven by passion, but delivered by technology.
	82. Does your business make a compelling customer promise... and do you keep it?
	83. How can your business give back, make a difference and 'grab' customers' hearts?
	84. Are you delivering a consistent, amazing, customer-owning "Brand Experience" in every part of your business?
	85. Here's a simple exercise that will put you in front of your competitors.
	86. How about creating an extraordinary business by doing the right thing extraordinarily well?
	87. Are you using your database to deliver value and create customer ownership?
	88. Advertising is creative bragging. If you're not doing anything worth bragging about ... save your money!
	89. Are you missing opportunities to be "famous" in your business?
	90. Is there still room for "small" businesses in the world of globalization?
	91. It's not just a drink of water... it's an 'elite hydration experience'!
	92. Three simple steps to building a world-class Brand:
	93. Does your business have the "Aloha" spirit?
	94. Are you proactively building a million-dollar database?
	95. It's not all about price ... unless you say it is. How to change the game and grow your bottom line.
	96. Are you going out of your way to add value and build customer loyalty?
	97. Every business has "promise keepers". Are yours doing their job?
	98. Are you constantly raising the bar...or are you just resting on your laurels?
	99. Is your advertising building or destroying your “brand”?
	100. Before you get too fancy…here’s the first thing you should do to grow your business:
	101. Do you need to reposition yourself to be relevant to today’s customers …and today’s realities?
	102. Six business lessons from an air conditioning guy:
	103. Are you giving your customers a choice?
	104. Are you telling your compelling value story every chance you get?
	105. Some of your target customers aren't buying from you...do you know why?
	106. Could you tell your value story and ‘grab’ your customers in just a few memorable words?
	107. Recession-proof your business…how to thrive in good times and bad:
	108. To what lengths are you prepared to go to be extraordinary?
	109. Apparently it isn’t all about price…you need to have the right stuff:
	110. When the world's largest business changes its positioning statement, pay attention:
	111. Your customers are struggling too... what are you doing to help them?
	112. Now is the time to proactively promote your business:
	113. Powerful business-building tips from a cheese shop:
	114. How we "sound" is important:
	115. How could you help your customers more... especially in these tough times?
	116. And the customer service champion is...
	117. If you're cutting staff because of the recession, be careful who you let go:
	118. Three business insights from a book about monasteries:
	119. Which recession are you in... and how should that affect what you do about it?
	120. A simple guide to creating your more extraordinary life:
	121. Don't damage your Brand for short-term gains during tough times:
	122. Do you have a customer database…and are you using it to add value, build relationships and grow your business?
	123. Are you saying what you really mean to say…or are you confusing your customers?
	124. Do you have a clear ‘value’ message…and are you using it consistently to grow your business?
	125. Four important business lessons from an $80 printer:
	126. If you don't understand your numbers, you don't understand your business:
	127. Are you saying what you mean to say... or are you confusing your customers?
	128. Are you processing transactions... or building relationships?
	129. The biggest mistake you can make in your business is to be mediocre... so what are you famous for?
	130. Are you playing "fast & loose" with the truth in your business?
	131. The amazing marketing value of "lists".
	132. How can you customize what you do to better serve your customers as individuals?
	133. Talk about "being there" for your customers... how could you be this extraordinary?
	134. Your Brand reputation is your most important business asset... guard and nurture it wisely.