The Donald Cooper Corporation - Why Donald Cooper?

(A) ARTICLES on creating, delivering and communicating compelling customer-owning value:
	1. Human Marketing...How to increase market share and profitability in the face of ever-stronger competition.
	2. Truth about why people buy...and why they don't buy! (long version)
	3. Truth about why people buy...and why they don't buy! (short version)
	4. The amazing value of messing up... and the power of a guarantee!
	5. Retail's biggest problem & six ways to fix it!
	6. 3 simple questions that will revolutionize your business!
	7. Building powerful relationships!
	8. The power of a clear & compelling "Positioning Statement"!
	9. The simple truth about "Value"
	10. Are you creating a "Winning Brand" in your business?
	11. Are your business cards "Actionable Marketing Documents"
	12. You can't have a relationship with people you don't know a lot about!
	13. Four steps to delivering a "customer owning" experience!
	14. Have you thought of "everything"?
	15. How does your business score?
	16. The power of a great guarantee in your business!
	17. Think of how much you could learn from your front-line people.
	18. The "Four Currencies" in your customers' lives.
	19. Take "ownership" of something... 3 ways to become a more profitable market leader!
	20. The 5-Step process of becoming "FAMOUS"!
	21. Customer Loyalty is "alive and well" ...and nobody gets it!
	22. Do you "grab" customers with a compelling promise... and do you keep that promise.?
	23. Do your policies make you look stupid & drive customers away?
	24. How to make sure you don't "undersell" or "oversell" your customers.
	25. Are negative assumptions hurting your business?
	26. You can spend yourself into bankruptcy... but you cannot save your way to prosperity!
	27. Get specific about your compelling competitive advantage.
	28. Who is the passionate "voice of the customer" in your business?
	29. Everybody's looking for a "deal".. Get used to it!
	30. Two simple questions that could "jump-start" your business!
	31. Differentiate your business with a powerful guarantee!
	32. The Christmas Tree Man.
	33. Four things to know before spending a penny on advertising!
	34. Are you missing opportunities to be famous?
	35. Do you have "Brand Busters" in your business?
	36. How much quality is enough in your business?
	37. The incredible power of defining your customers by what they're trying to do!
	38. Four business lessons from the pineapple lady!
	39. Are you in denial about key issues that are hurting your business?
	40. The "three rules" of waiting.
	41. Are you using simple technology to track & "own" customers?
	42. Is your "product" offering clear and focused... or are you confusing your customers?
	43. Are your customers getting what they pay for?
	44. What creative, amazing and inexpensive things could you do to promote and grow your business?
	45. Are your instructions clear... or are you driving people "nuts"?
	46. The guy what wrote the ad shoulda wrote the book!
	47. A powerful marketing lesson from Starbucks!
	48. Do all of your communications meet these six key objectives?
	49. Five Important Business Lessons from the birdfeeder:
	50. Here's an "back-asswards" idea that could transform your business!
	51. Are your people on the phone in your business helping you or killing you?
	52. Do you have a powerful product or service story that you're just not telling?
	53. Four thoughts on how to increase sales and promote your business!
	54. Do you have the guts to be "gutsy" in your advertising?
	55. "You always hurt the one you love, the one you shouldn't hurt at all."
	56. Three simple steps to increasing loyalty, sales & profitability in your business:
	57. Are you "watering down" what you do... and is it killing you?
	58. Does your business have a compelling BIG IDEA.. or are you a commodity with an endangered future?
	59. What might be preventing you from delivering customer-owning service?
	60. Does your business have a clear and compelling value proposition?
	61. Is your advertising building or destroying your "brand"?
	62. A quick "Reality Check" on your advertising.
	63. "Joy to the world" needs to be a 12-month proposition!
	64. Three proven steps to promote your business... from a sex therapist.
	65. If your business needs re-branding, don't just put lipstick on the pig!
	66. Advertising reality check... are you building your Brand, or just dropping pants?
	67. How could "doing the math" for your customers increase your sales?
	68. Who or what is answering the phone in your business?
	69. If a Laundromat can create an amazing experience... what's stopping you?
	70. Understanding your customers on a whole new level!
	71. Lessons on Marketing & Profitability from Dan The Dangerous Tree Man!
	72. Nobody wants to do business with a coward!
	73. Why not grow your business by "doing the right thing" spectacularly well?