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(B) ARTICLES
on redefining and reinventing your business: |
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1. The
"straight goods" on Vision and Mission. |
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2. The
simple truth about Mission Statements: |
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3. 7 Keys
to long-term profitability! |
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4. What is
the compelling purpose of your business? |
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5. Two
simple approaches to growing your business! |
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6. Four
steps to reinventing your business. |
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7. Here's a
fundamental decision that you must make in your
business! |
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8. Forget
"unique"...be "compelling"! |
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9. The
simple truth about how to create an effective Vision
Statement for your business. |
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10. So,
what business are you really in? |
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11.
Where are you most creative? |
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12. What
can you learn from "The 4 Barbers"? |
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13.
Define yourself by how you make a difference... not
by what you sell. |
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14. Is
your business going "anywhere"? |
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15.
Looking for a brilliant new business concept?
Here are 3 examples to get you thinking! |
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16. Does the name
of your business give you a clear marketing
advantage? |
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17. What could you
learn from this "sensational" new business idea? |
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18. Be careful
what you believe .. check it out before you act. |
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19. Is everyone in
your business growing? If not, your business
probably isn't growing either. |
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20.
When the world's largest
business changes its positioning statement, pay
attention: |
