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BIOGRAPHY:
Donald Cooper has helped thousands of
companies throughout the world to add more value to their
customers’ lives…and more dollars to their bottom line! Donald
started work at the age of 6, sweeping the floor in
the family business for 5
cents a day... long days and low pay. Excellent early training
for an entrepreneur!
He
earned an undergraduate business degree and an MBA from the
University of Western Ontario . . . followed by 18 years at Cooper
Canada, the family business. Cooper Canada became the world's leading manufacturer of
hockey equipment and Canada's largest maker of both sporting goods
and fine leather goods.
| Give
Donald Cooper just a few hours at your next conference and
he will change the way you feel about customers,
your business and your life... forever! |
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In
1981, Donald made a strategic decision to do something less
corporate and purchased a chain of four small exercise and casual
wear stores, expanding to 13 stores just as the market was maturing and declining...
thus proving, once again, that an MBA isn't everything!
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The
mall locations were sold off leaving a small warehouse in which a
bold new retail vision was born. Sales the first day were just $15… but soon, thousands of
women were driving up to three hours to enjoy the unique and
compelling shopping experience. In just 3 years, Donald won 7 Awards of Excellence for
marketing and service innovation, including the Retail Council of
Canada's Innovative Retailer of the Year.
Drawing
on his real-life experience as a world-class manufacturer,
retailer and tireless researcher, Donald now devotes his full time
to helping companies redefine and reinvent their business to
thrive in the new millennium. With wisdom, humour and a strong dose of customer reality,
he delivers the “straight goods” on how to increase market
share and profitability in the face of ever-stronger competition!
Donald
has been awarded the prestigious Certified Speaking Professional
designation, the highest earned designation in professional
speaking. His
Insights of Human Marketing will inform you, challenge you,
disturb you, inspire you . . . and leave you with a new and
powerful understanding of your business, your customers and your
life!!
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