Donald Cooper's Blog

12Dec 2018

(Time to read this article is about 60 seconds) One of the most popular of all Christmas carols starts with the words, “Joy to the world”.  This is a concept that’s way too important to be on our lips and in our hearts for only three weeks each year.  The world and everyone in it […]

12Dec 2018

(Time to read this article is about 90 seconds) Note: When I first wrote this article a few years ago, we had such a wonderful response that it has become a December Newsletter tradition. Enjoy it for the first time…or enjoy it again. It’s a wonderful and important message for this, or any, time of […]

28Nov 2018

(Time to read this article is about 45 seconds) I recently worked with a client who wanted help with two business challenges: To improve their relationship with their customers…and, To improve management’s relationship with their employees. Clearly, these two are connected…but the ‘big bosses’ didn’t see that.  It turns out that there are two partners […]

21Nov 2018

(Time to read this article is about 90 seconds) Ultimately, customer ownership is all about creating, delivering and communicating compelling value.  Value that ‘grabs’ your target customers, clearly differentiates you from your competitors, makes you ‘famous’ and grows your bottom line. Customers demand value and every business promises it.  But there’s a huge lack of […]

21Nov 2018

(Time to read this Blog section is about 60 seconds) Book recommendation. If you’re a business owner, leader or manager, the book ‘Multipliers…how the best leaders make everyone smarter’ by Liz Wiseman is definitely for you. The world’s most visited cities.   With almost 20 million international visitors a year, Bangkok, Thailand is the world’s most […]

13Nov 2018

(Time to read this article is about 90 seconds) When I was a young guy, girls who were “easy” were popular for all the wrong reasons.  But in business, being “easy” is a very good thing.  Staples, the office supplies retailer, has created a whole marketing campaign around being “Easy”. So, are you “easy” in […]

13Nov 2018

(Time to read this article is about 60 seconds) Christmas has become a time of year that mostly benefits overseas manufacturers and large retail chains.  As the holidays approach, with a little thought and creativity, we can all choose wonderful gifts for family and friends in a way that makes our own community more prosperous.  […]

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