Donald Cooper's Blog

04Dec 2019

(Time to read this Blog article is about 60 seconds) Why does your business exist?  What is its purpose and whose interests does it serve?  In 1970, the respected American economist, Milton Friedman, stated, “The one and only social responsibility of business is to engage in activities designed to increase its profits.” In 1997, the […]

20Nov 2019

(Time to read this Blog article is about 2 minutes) The Challenge: Whatever product or service you sell, wherever you sell it, your market is over-served and under-differentiated. There are too many other people selling what you’re selling and most of you look, sound and charge about the same. On top of that, new competitors […]

11Nov 2019

(Time to read this important Blog article is about 3 minutes) Every industry, including yours, is being disrupted by technology, by innovative new competitors, by global economics and, sometimes, by fundamental changes in societal values.  Either you will be the disruptor in your market and your industry, or you will eventually be put out of […]

16Oct 2019

(Time to read this Blog is about 30 seconds) A few weeks ago, while speaking for a large company, the salespeople asked their management what was being done to improve product quality, develop new designs and price products more competitively. The response from management was that the company had only a certain amount of money […]

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