Donald Cooper's Blog

10Apr 2019

(Time to read this Blog article is about 40 seconds) Most of us are not great at every aspect of our job.  Years ago, as an award-winning fashion retailer, we nailed the extraordinary customer service and experience thing and we were brilliant marketers, but I sucked at inventory control and managing stock turns.  We should […]

03Apr 2019

(Time to read this Blog article is about 2.5 minutes) There’s real confusion in business today about Vision and Mission.  Businesses spend years and tens of thousands of dollars on consultants and ‘Strategic Retreats’ only to come up with a Vision Statement that isn’t worth the paper it’s written on.  But they proudly hang it […]

27Mar 2019

(Time to read this Blog article is about 2 1/2 minutes) Over the years I’ve been asked to judge several Business Card Competitions and what I’ve discovered is that many business cards completely miss the mark when it comes to accomplishing the very purpose for which they were created!  So, here are my thoughts on […]

20Mar 2019

(Time to read this Blog article is about 60 seconds) Many businesses fail to think about all of their customers.  A quick look under the hood of your vehicle will tell you that the folks who designed and manufactured it didn’t give much thought to the mechanics who have to service and repair it over […]

13Mar 2019

(Time to read this Blog article is about 60 seconds) ‘Caring Coach’ is a term that I made up years ago for any business that helps customers to wisely choose and effectively use the products or services they sell.  In these days when people are faced with so many choices, options and so much confusion, […]

06Mar 2019

(Time to read this Blog article is about 60 seconds) Ultimately, customer ownership is all about creating, delivering and communicating compelling value. Value that ‘grabs’ our target customers, clearly differentness us from our competitors, makes us ‘famous’…and grows our bottom line. Customers demand value and every business promises it. But there’s a huge lack of […]

WP Facebook Auto Publish Powered By : XYZScripts.com
Simple Share ButtonsIt's only fair to share
Simple Share Buttons

Subscribe Today

Great management tips right to your inbox!

Spam free & Secure :)