For Media:


Donald is an outstanding media resource for insightful business comment:

Donald Cooper, MBA, CSP, HoF, has been both a world-class manufacturer (Cooper Sporting Goods) and an award-winning retailer. For the past 20 years, he has worked with business owners and managers around the world to create compelling customer value, clarity of purpose and long-term profitability. For Donald’s complete Bio, click here.

Donald is respected as a thought-leader and passionate visionary by clients in over 40 industries. He is an expert on starting, growing and managing successful businesses. He is also insightful, passionate, funny and real.


Contact Info for Donald in Toronto, Canada:

Donald’s Phone: 1-416-252-3703

Donald’s email:


If you’re a writer in a deadline panic, we have 100s of insightful business articles that could bail you out. Just contact Donald.


If you need some ideas for an upcoming article, interview or program, here are just some of the marketing and management topics on which Donald can be helpful:

  1. Creating extraordinary customer value and experiences.
  2. Customer service…what do customers really want?
  3. The simple truth about why people buy, why they don’t buy…and they really want when they do buy.
  4. It’s not all about price unless you say it is.
  5. Customer loyalty is not dead…and nobody gets it.
  6. Mediocrity is no longer an option…we must be extraordinary in every part of our business!
  7. Marketing and promoting a business on a tight budget.
  8. Branding…what it really is…and how to get it right.
  9. The ‘straight goods’ about management and leadership.
  10. Being successful by doing the right thing.
  11. Competitiveness and innovation. Will the western world become the new 3rd world?
  12. The bottom-line realities of starting a business.
  13. Can you grow a business and have a life? We have ‘customers’ at home too.
  14. How do we create both success and significance in our business and our life?
  15. What does it take to be a successful entrepreneur?
  16. How to create, lead and retain a top-performing team.
  17. How to deal with non-performance. Good people leave because bad people are allowed to stay.
  18. Stop blaming your industry or the economy…it may be your business model that’s wrong.



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Donald’s presentation was relevant, realistic, actionable, inspiring and entertaining. Everything a speaker should be!

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