“Straight Talk” from the Management Guy.

Drawing from his real life experience as a world-class manufacturer, award-winning retailer and business coach, Donald has helped thousands of businesses throughout the world to add more real value to their customers’ livesand more dollars to their bottom line!

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15May 2019

(Time to read this Blog article is about 60 seconds) Most businesses create a new product, service or customer experience and then try to write some sort of advertising to promote and sell it.  Just for once, try my “back-assward” approach to creating amazing, customer-owning products, services or experiences. First, sit down and write an […]

08May 2019

(Time to read this Blog article is about 60 seconds) Whether you sell a product or a service, one of the most powerful marketing tools you can create is a compelling guarantee.  The right guarantee will do these 5 things for you. It will… Clearly differentiate you from your competitors, Make you memorable…and perhaps ‘famous’, […]

01May 2019

(Time to read this Blog article is about 45 seconds) Are your employees willing to speak up, or are they afraid to upset ‘the boss’?  Or, just as bad, do they think that nobody cares what they think. Have you created a listening culture that values ‘respectful debate’?  Or is it a little more like […]

10Apr 2019

(Time to read this Blog article is about 40 seconds) Most of us are not great at every aspect of our job.  Years ago, as an award-winning fashion retailer, we nailed the extraordinary customer service and experience thing and we were brilliant marketers, but I sucked at inventory control and managing stock turns.  We should […]

03Apr 2019

(Time to read this Blog article is about 2.5 minutes) There’s real confusion in business today about Vision and Mission.  Businesses spend years and tens of thousands of dollars on consultants and ‘Strategic Retreats’ only to come up with a Vision Statement that isn’t worth the paper it’s written on.  But they proudly hang it […]

27Mar 2019

(Time to read this Blog article is about 2 1/2 minutes) Over the years I’ve been asked to judge several Business Card Competitions and what I’ve discovered is that many business cards completely miss the mark when it comes to accomplishing the very purpose for which they were created!  So, here are my thoughts on […]

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