Donald Cooper’s Blog

(Time to read this article is about 90 seconds) Note: When I first wrote this article a few years ago, we had such a wonderful response that it has become a December Newsletter tradition. Enjoy it for the first time…or enjoy it again. It’s a wonderful and important message for this, or any, time of […]

(Time to read this Blog article is about 2 minutes) The Challenge: Whatever product or service you sell, wherever you sell it, your market is over-served and under-differentiated. There are too many other people selling what you’re selling and most of you look, sound and charge about the same. On top of that, new competitors […]

(Time to read this important Blog article is about 3 minutes) Every industry, including yours, is being disrupted by technology, by innovative new competitors, by global economics and, sometimes, by fundamental changes in societal values.  Either you will be the disruptor in your market and your industry, or you will eventually be put out of […]

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