(Time to read this Blog article about 30 seconds)

Everything we do communicates whether we’re up-to-date or behind-the-times.  While checking out a client’s website this week, under the “Events’ tab I found listed 3 events from 2014, 2 from 2015…and nothing since.  What this communicates is that nothing exciting has happened in this business for the past two years.

On March 2nd,  a restaurant in Campbell River, BC had a sign in the window telling me about an important community event that took place back on January 28th.

Last November, Rocco’s Restaurant in Toronto still had a huge sign out by the road advising us to ‘Book Now For Father’s Day’.  When I walked into the restaurant the Host asked how he could help me.  I said that I was here to book for Father’s Day.  He looked at me like I had two heads.        

My local Shoppers Drug Mart (Canada’s largest pharmacy chain) is still handing out brochures on Diabetes stating that by 2010 as many as 3 million Canadians will have diabetes.  WOW, this is 2017, so the info is at least 7 years out of date.       

Take a look at every part of your business and all of your customer communications.  Do you look like you’re paying attention and still give a damn…or do you look out of date and behind-the-times in any way?   What needs fixing…and when will you fix it?

About Donald Cooper

Donald Cooper, MBA, CSP, HoF:   Drawing from his experience as a world-class manufacturer, award-winning retailer, business speaker and coach, Donald has helped 1,000s of businesses around the world to sell more, manage smarter and grow their bottom line. For more info or to book Donald for your next management Conference or event, please Contact Us Here

Leave a Reply

Your email address will not be published. Required fields are marked *

Facebook Auto Publish Powered By : XYZScripts.com
Simple Share ButtonsIt's only fair to share
Simple Share Buttons

Subscribe Today

Great management tips right to your inbox!

Spam free & Secure :)