(Time to read this Blog is about 2.5 minutes)

Before we get to the main topic, here are a few things to get you thinking:

  1. My biz quote of the week:
    “One of the toughest decisions you’ll ever face when something isn’t working in your business or life is choosing whether to walk away…or to try harder!
    On one hand, we’re told to ‘never give up’.  But it’s also said that we learn from our mistakes. So, if we never admit to the mistake and walk away, we won’t learn from it and move forward.”
    …Donald Cooper
  2. I now have no Biz Coaching ‘spaces’ available for this Fall. If you’d like to be put on the list to be contacted when a spot becomes available in the next couple of months, email me at donald@donaldcooper.com.  In the meantime, if you’d like to receive our Info Sheet on the 1-on-1 Biz Coaching program, just let me know.
  3. Live Streaming Oct. 6th: 4th annual ‘Customer Service Leadership Summit:   
    On October 6th I’ll be the opening keynote speaker at the 1-day live-streamed virtual ‘Customer Service Leadership Summit’.  The list of expert presenters includes marketing guru Terry O’Reilly, star of CBC Radio’s hit show ‘Under The Influence’.
    My topic is ‘Customer Ownership Through Service Leadership!’.
    For complete info about how this ‘Summit’ will help you create service leadership and grow your bottom line, including Early Bird Pricing valid until end-of day September 8th, go to https://customerserviceleadershipsummit.com/


 Now, to this week’s important topic:

 4 important thoughts on motivation and business culture:

Simply put, ‘motivation’ is whatever causes people to act.  It involves the biological, emotional, social, and cognitive forces that activate behavior. It will be different for everyone…and it will be different for each person at different times and phases of their lives.

In business, if our staff choose the behaviours we like, we say that they’re motivated.  If they choose behaviours we don’t like, we say that they’re NOT motivated.

So, as managers or leaders, our job is to find employees who are motivated by the behaviours that will move our business forward and then give them good reasons, the right ‘tools’ and the business culture that encourages them to continue to choose the behaviours that we want them to exhibit.

Here are 4 Tips to help make that happen:

  1. Give your employees meaningful work. Meaningful to the business and meaningful to them.
    First, explain to them, and constantly reinforce, why their job, performed excellently, is meaningful and important to customers, to the business, to the rest of the team and to the planet or community, if those elements are involved in their job.  Surveys show that the #1 reason that employees stop trying is that they believe they don’t make a difference.  So, make sure they know that they do make a difference.
    Then, make their job meaningful to them. Make it part of their journey. What do they want from work and from life?  The answer will be different for everyone.  You need to know why your staff comes to work and what’s important to them.  Take time to have these conversations with your employees.  What do they want their career and their life to look like in 3 to 5 years and how can you help them get there?  Does this take some time to do?  Absolutely!  Is it worth the time?  Absolutely!
    In my experience, people who don’t want to grow their lives, also don’t want to help you grow the business.  They’re just not into growth.  Can they be motivated and ‘rescued’?  Perhaps, but it will take a number of courageous conversations and a lot of coaching.  One of our Biz Coaching clients recently had great success rescuing a toxic supervisor …but it ain’t easy.  
  2. Teach, coach and encourage them to master their current job so that it’s done extraordinarily well. But also, so that they develop a lifelong respect for and commitment to ‘mastery’ in everything they do.  That’s how extraordinary businesses, careers and lives are built in today’s complicated and competitive world.  ‘Good enough’ is not good enough…and mediocrity is no longer an option.
  3. Create a culture of respect, energy and joy. That means hiring people who have respect energy and joy.  You can’t build a 1st class business by hiring 2nd rate people.  Business is challenging…but it should also be fun. Without that balance, it becomes a dreary, soul- destroying place to work.  Good people leave and your mediocre people stay and take ‘I don’t give a damn pills’.
    Every person we hire either honours and strengthens our culture or erodes it.  So, hire carefully.  Then teach, reinforce and authentically live your culture and values, every day. 
  4. Celebrate and reward ‘the wins’…large and small. Whether it’s a sales commitment met, a project completed, some great customer feedback received or a team member getting engaged…celebrate!   Celebrating with pizza is even better!   People really want to win and be part of a winning team.  If they feel like they’re losing, morale will go down and staff turnover will go up.  Create a culture of celebration!

So, there you have it. Four tips to encourage each person on your team to choose the behaviours that will move your business and their lives forward.  What action will you take to implement these…and when will you start?  For help in creating a ‘Winning Culture’, download my Biz Tool #A-18 by Clicking Here, no charge.

That’s it for this week…

Stay safe…live brilliantly!       

Donald Cooper 


Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

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