(Time to read this Blog is about 3.5 minutes)

Before we get to the main topic, here are a few things to get you thinking or smiling:

  1. My Quote of the week:

“All businesses sell stuff. Great businesses are on a mission to improve the human condition in some significant way.  What is your significant purpose?” 

…Donald Cooper.

  1. Quick Biz Tip: New customers are ‘gold’.  Don’t let them slip away!   

When you have someone buying from you for the first time, it may be because one of your competitors let them down, didn’t communicate their value effectively, or didn’t nurture the relationship. Or, they may have found you for some other reason. 

So, now that you have this new customer, what will you do to make sure that you don’t lose them?  What compelling value will you provide?  What extraordinary experience will you deliver?  How will you make their day?  How will you ‘thank’ them and communicate with them to build a lasting relationship?  Or, will you drop the ball and ‘donate’ them to a competitor? 

New customers are ‘gold’.  They have money to spend and they know hundreds of people with money to spend.  Don’t let them slip away.

  1. Live Business Conferences are back! Dates for Keynotes and transformational Workshops  are getting booked up, mostly by clients that I’ve worked for before. Here are the most requested topics:

a)  “Accelerate Your Business…the ‘straight goods’ on how to sell more, manage smarter, grow your bottom line…and have a life.”
b)  “Winning the Talent Wars…8 essential steps to attracting, leading & engaging a top-performing team.”
c)  “Vision Critical…how to manage, innovate and thrive in a very different tomorrow!”
d) “Succession Planning & Exit Strategies…preparing your business and yourself for the most important financial transaction of your life!

If you’d like to chat about ‘possibilities’, I’m easy to find at donald@donaldcooper.com .   

  1. Some important stats about employee turnover. According to a recent survey by on-line employment site, CareerBuilder:
        • Today’s young employees hold an average of 10.8 jobs from ages 18 to 42, with the majority of those jobs being held before age 27.
        • For Gen Z’s (age up to 24) the average length of time spent at a job is 2 years and 3 months.
        • For Millennials (age 25-40) that figure is 2 years and 9 months.
        • Gen Xers (age 41-56) were at a job for an average of 5 years and 2 months.
        • Baby Boomers (age 57-75) spent an average of 8 years and 3 months at a job.

Now, to this week’s important topic:

Are the very qualities that got you where you are today preventing you and your business from moving forward?

The people who start and grow businesses from the ground up are generally fearless initiative takers.  Nothing stops them. They do it all and, if they’re good at it, they succeed…for a while.

Eventually, the business grows to the point that it has employees and then managers and supervisors.  But, typically, the boss keeps taking the initiative, keeps giving people a job and then taking it away from them a little bit at a time.  And the very initiative-taking that built the business, now limits its growth and drives good people away. 

Here’s the thing. Initiative doesn’t exist in the air. It exists in people. And when we take it, we take it away from people.  Good people leave in frustration and the rest stay and take “I don’t give a damn” pills.  I see this happening all the time with clients.  

One of the biggest challenges as any business grows is for the founder or boss to make that important transition from being a ‘player’ to being a ‘coach’.  Players take initiative…coaches give initiative.  That’s how it works. 

So, do you see yourself as a player or a coach?  In sports, the difference is clear.  Players play and coaches coach.  You never see a football coach run out on the field in the middle of a game, take the ball from a player and run down the field himself.  Why?  Because there are clear rules about coaching and playing and there’s a referee who will blow his whistle if coaches try to be players.  Sadly, in business, there are no clear rules on coaching and playing…and there’s no referee.  So, bosses (coaches) often grab the ball and run with it while the players stand on the sidelines.  As the people in charge of the rules, the bosses are also the ones with the whistle…and they never blow that whistle on themselves! 

To rate your ‘coaching ability’ in just 2 minutes, Click here to download our Biz Tool #A-9.   

Give your people specific tasks and projects.  Make sure they have the training, resources and empowerment to succeed and that they understand why the task or project is important.  Ask them the magic question, “By when can we agree that this will be completed?”.  This creates urgency and accountability.  Document their completion commitment and follow up at appropriate intervals to see how it’s going.  The world is run by those who follow up.  Let them know that you’re there to help and guide them (coach), but at all times they will they keep ‘ownership’ of the task or project.   

In addition to tasks or projects with specific deadlines, give them ongoing responsibilities and then let them do their job.  Every once in a while, ask “How’s it going?”   Look for opportunities to praise and thank…and look for opportunities to coach, without taking the initiative away. You’ll be amazed at how your good people will become ‘great’, and how non-performers will become obvious. 

So, what will you do to make the important transition from ‘player’ to ‘coach’?  Remember, if there is a heaven, there’s an express lane for coaches. They grow their business by growing the people in it…and that’s a wonderful thing.

If you’d like help making the important transition from ‘player’ to ‘coach’ in your business, perhaps we should chat.  I’m easy to find at donald@donaldcooper.com.


That’s it for this week…

Stay safe…live brilliantly!       

Donald Cooper 


Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

One Response to Are the very qualities that got you where you are today preventing you and your business from moving forward?
  1. […] Are You Player or Coach? Consultant Donald Cooper says one of the biggest challenges for a growing business is for the founder or boss to make the important transition from being a “player” to being a “coach.”  Players take initiative while coaches support initiative.  (Source: com). […]


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