All posts by: Donald Cooper

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

(Time to read this Blog article is about 2 minutes) The Challenge: Whatever product or service you sell, wherever you sell it, your market is over-served and under-differentiated. There are too many other people selling what you’re selling and most of you look, sound and charge about the same. On top of that, new competitors […]

(Time to read this Blog is about 30 seconds) A few weeks ago, while speaking for a large company, the salespeople asked their management what was being done to improve product quality, develop new designs and price products more competitively. The response from management was that the company had only a certain amount of money […]

(Time to read this Blog article is about 90 seconds) Every business talks about ‘marketing’, but most never really define it properly.  There are many debates and myths about what marketing is.  Some folks equate it to advertising, promotion and sales, but it’s much more than that.  Here’s my simple definition of ‘marketing’ that may […]

(Time to read this Blog article is about 90 seconds) A culture of ‘us and them’ is corrosive in any business.  Healthy, friendly and respectful competition between team members and departments can be an energizer and motivator …but ‘us and them’ is a killer.  I see it in many businesses that I work with and […]

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