(Time to read this Blog article is about 90 seconds) Every business talks about ‘marketing’, but most never really define it properly. There are many debates and myths about what marketing is. Some folks equate it to advertising, promotion and sales, but it’s much more than that. Here’s my simple definition of ‘marketing’ that may […]
(Time to read this Blog article is about 90 seconds) A culture of ‘us and them’ is corrosive in any business. Healthy, friendly and respectful competition between team members and departments can be an energizer and motivator …but ‘us and them’ is a killer. I see it in many businesses that I work with and […]
(Time to read this Blog article is about 1 minute) I’ve spoken at 1,000s of Management Conferences and Industry Trade Shows over the past 20 years. What I’ve noticed is that most folks attend these events, at considerable expense, but without a specific List of, or Plan for, what they want or need to accomplish. […]
(Time to read this Blog article is about 90 seconds) There’s much talk in business today about the importance of initial and on-going training, coaching and employee development…and so there should be. You can’t grow your business without growing your people. To truly embrace a program of ongoing employee education and development, keep in […]
(Time to read this Blog section is about 60 seconds) And the Scots are supposed to be thrifty people. The Scottish Tourism Board spent 6 months and $160,000 to create a new slogan that would boost tourism. They came up with, “Welcome to Scotland”. How pathetic is that? 40,000 fentanyl deaths: The consumption of […]
(Time to read this insightful Blog article is about 2 minutes) One of the key insights from my speaking and Biz Coaching work is that as business owners, leaders or managers, our first job is to create clarity about 9 specific things. I apologize for there being so many things to be clear about. It […]
(Time to read this Blog section is about 60 seconds) Would you like some weed in your wedding cake? On October 27th Toronto will host the first Cannabis Wedding Expo where wedding planners and engaged couples can meet with over 50 vendors who specialize in ‘tastefully’ incorporating cannabis and cannabis edibles into weddings. I do […]
(Time to read this important Blog article is about 60 seconds) Much of what we believe about our customers, our staff, our future and our bottom line is simply not true. Some of it never was true…and some of it was, but isn’t anymore. As business owners and managers, we’re making important decisions based on […]
(Time to read this insightful Blog article is about 1 minute) The biggest and most important battle in every business today is the battle to attract, engage and retain talent. If you have the right people, you can get everything else you need. Below is a 10-point Reality Checklist that I created for a Biz […]
(Time to read this insightful Blog article is about 2.5 minutes) ‘All businesses sell stuff…great businesses are on a mission to improve the human condition in some significant way!’ Two questions that I’m constantly asked by coaching clients and folks attending my management Keynotes and Workshops are: ‘How do I generate more customer loyalty?’ ‘How […]
