(Time to read this Blog article is about 60 seconds) A recent survey shows that 70% of people look for “Social Proof’ before doing business with a company.  For millennials, the number is 84%.  So what exactly is ‘Social Proof’?  It is simply the process of checking on the internet and social media for proof […]

(Time to read this Blog article is about 40 seconds) Job Descriptions are an important part of creating clear expectations for each person on your Team. The problem is that most Job Descriptions are little more than a list of activities that the employee must perform with no thought to the results or outcomes that […]

(Time to read this Blog article is about 60 seconds) Video, well done, can be hugely helpful in many parts of your business.  Video is generally much more effective than the written word because most folks have become what I call ‘lazy learners’.  We’d rather watch something than read something.  Here are a few ways […]

(Time to read this Blog section is about 60 seconds) Alexa, mow my lawn. Stockholm-based Husqvarna has launched voice-powered Alexa integration with its robotic lawnmower.  Similar to how a Roomba vacuum cleans floors, Husqvarna’s Automower maps your lawn and traverses it automatically, with the ability to start, stop or schedule a mowing through a mobile app.   […]

(Time to read this Blog article is about 90 seconds) Businesses are typically made up of a number of different types of employees from superstar top performers to toxic troublemakers.  They all need to be managed differently because they’re ‘wired’ differently.  Below is a look at four different types of employees that has been helpful […]

(Time to read this Blog article is about 60 seconds) Creativity and innovation are ‘hot topics’ these days…and so they should be. But, in the end, it’s boring, unsexy ‘process’ that actually gets things done efficiently, consistently and effectively. Even ‘creativity’ is often a process. Sometimes it’s just dumb luck or a sudden flash of […]

(Time to read this Blog article is about 30 seconds) When offering customers a deal or ‘thanking’ them for their business, don’t underwhelm them. It makes you look stingy and out of touch. A few months ago I was on a Celebrity Cruise Lines ship, working with a client and their management team to improve […]

(Time to read this Blog article is about 60 seconds) Many businesses, large and small, make the mistake of believing that their customers have only one ‘currency’ in their lives, money, so they can think of only one way to compete, which is to cut their price.  ‘Price’ is very important but when you realize […]

(Time to read this Blog article is about 90 seconds) My father used to say, “If you don’t stand for something…you’ll fall for anything!”  What do you ‘stand for’ that could differentiate your business, make powerful connections with your target customers and get you talked about, texted and tweeted about? Long before it became illegal […]

(Time to read this Blog article is about 45 seconds) Each year the March issue of Fortune Magazine lists their ‘100 Best Companies To Work For In America’.  Buy it, study the entire report from page 53 to page 78, make a list of what these top employers do to attract, engage and retain top […]