“Straight Talk” from the Management Guy.

Drawing from his real life experience as a world-class manufacturer, award-winning retailer and business coach, Donald has helped thousands of businesses throughout the world to add more real value to their customers’ livesand more dollars to their bottom line!

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In today’s hyper-competitive world, you have 4 clear competitive choices.  Pick one: Offer exclusive or extraordinary products, services or experiences that make it not all about price. Make it all about price and then develop the business model and world-class operating efficiency required to win the price war profitably. Offer quality products and / or […]

(Time to read this important Blog article is about 2 minutes) Employee engagement is one of the hottest topics in business today…and so it should be.  Extensive surveys by Gallup Research show that only 30% of U.S. employees are engaged at work, and a staggeringly low 13% worldwide are engaged.  Gallup’s research also shows that 70% of […]

(Time to read this Blog article is about 60 seconds) Most businesses create a new product, service or customer experience and then try to write some sort of advertising to promote and sell it.  Just for once, try my “back-assward” approach to creating amazing, customer-owning products, services or experiences. First, sit down and write an […]

(Time to read this Blog article is about 60 seconds) Whether you sell a product or a service, one of the most powerful marketing tools you can create is a compelling guarantee.  The right guarantee will do these 5 things for you. It will… Clearly differentiate you from your competitors, Make you memorable…and perhaps ‘famous’, […]

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