Donald Cooper’s Blog

(Time to read this Blog article is about 2 minutes) The Challenge: Whatever product or service you sell, wherever you sell it, your market is over-served and under-differentiated. There are too many other people selling what you’re selling and most of you look, sound and charge about the same. On top of that, new competitors […]

(Time to read this important Blog article is about 3 minutes) Every industry, including yours, is being disrupted by technology, by innovative new competitors, by global economics and, sometimes, by fundamental changes in societal values.  Either you will be the disruptor in your market and your industry, or you will eventually be put out of […]

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