(Time to read this Blog is about 3 minutes)

Before we get to the main topic, here are a few things to get you thinking:

  1. My Quote of the week:

“Give a stranger one of your smiles.  It might be the only sunshine they see all day.  We have no idea what ‘baggage’ they’re carrying, or what burdens they endure.”   

…Donald Cooper.

  1. Quick Biz Tip: How effectively are you marketing your business as a great place to work?   The recruitment process is partly a screening job and partly a marketing job.  You need to master both aspects.  It starts with clarity about the position for which you’re recruiting, and the specific skills and experience required to do it wonderfully.  Next, is this candidate a great fit for your culture?

Many companies are pretty good at this screening part…but they forget to effectively ‘market’ their company as a great place for top-performers to work. Do you have a ‘Sales Pitch that tells your company story…and an inspiring company video to show candidates that you’d like to recruit? 

Share your history, your purpose, your values and commitments to customers, to your Team, to fairness and diversity…and to the bottom line.  What awards have you won?  How have you made a difference in your community or the planet?  What tough times and challenges have you survived?  How many of your managers started on the front line and were given opportunities to grow?  What’s your vision for the future and how you’ll get there?   And, finally, what do current Team members say about working with you?

So, who will take on the project to create a compelling ‘Recruitment Marketing Piece’ and when will the start? 

  1. Is your industry attractive to the next generation of employees? There’s a huge shortage of skilled trades people in every developed country. So, power tool maker Stanley Black & Decker has taken a leadership position by sponsoring a Survey to explore the views of young people and their parents on seeking opportunities in skilled trades.

The survey found that only 16% of high school students would consider a career in a skilled trade.   Their lack of interest is based on completely outdated assumptions about the career opportunities and pay potential.

Based on this information, many Construction Companies and Plumbing and Electrical Contractors are committing to effectively engaging young people in the schools and in the community to change those assumptions.

Is there an industry, customer or employment Survey that your company could create or sponsor that would establish you as an industry leader and get you a ton of media coverage?        



Now, to this week’s important topic:


Maybe it’s not all the millennials’ fault.  Maybe we need to be better bosses:

Business owners and managers keep telling me about their frustrations with employees in their 20 and 30’s (the Millennials).  But over the past few weeks I’ve spent time with a few very bright young people in that age range and here’s a reality check from their perspective that you may find enlightening.  

1. Robert is a smart young guy in his early 30s.  He has been in both sales and installation with a company that installs and services sprinkler systems in commercial buildings. Following a nasty accident on the job, Robert was assigned to work in the office while his injuries healed. 

He immediately saw many ways that the office, sales and field people could work more effectively together to get more done, increase revenue, delight customers and reduce employee frustration…but his boss won’t listen to him.  So, Robert is looking to move to a company that will listen, appreciate his input  and take action.

If I were Robert’s boss, I’d be sitting down with him, today, and proactively asking what suggestions he might have, based on now having worked in every part of the business, and how those suggestions might be implemented.

2. Natalie is a 30-year-old music teacher at a chain of music stores.  She has experience as a pop singer, has a master’s degree in opera and is consistently the highest rated teacher in the company.  Natalie spent weeks developing a detailed Business Plan for how the school could add another revenue stream by offering choral singing (singing in a choir) for various age groups, after many parents enquired about such a possibility.

She handed the Business Plan to her boss three months ago and hasn’t heard a word since. Not a peep.  Natalie is now creating a plan to leave her employer and start her own music teaching business.  

3. Christy, age 31, works in a Community Assisted Living Service in a small town, and she loves it.  The boss truly leads, thanks, mentors and uplifts every member of her team, every day.  Together, the group, whose job is to help people with physical and mental challenges cope with everyday life, is committed to extraordinary outcomes for their ‘customers’.  They deliver, they have fun and they look forward to getting up every morning to help more people.

Now, here’s the interesting thing.  For two years, Christy worked in exactly the same kind of facility in another town where the boss was toxic, irrational, adversarial and unappreciative.  There was high turnover, customers were not well served and everyone hated to come to work.

 4. Rhonda is 33. She was the Marketing Manager of a chain of health food stores. She loved the company, embraced the healthy lifestyle, worked long hours and helped grow sales by 22% in 11 months.  But her boss (not the owner) yelled at her, swore at her, belittled her to the point that she would throw up before going into a meeting with him.

The business owner told Rhonda how she was ‘just like family’ but he allowed his VP to treat her and everyone else in the company like dirt.  So, Rhonda has quit, along with most of the other head office staff.  And the boss is probably saying, “You can’t get good help anymore.”

So, there you have it.  Four horror stories from typical ‘millennials’ who tell me that it’s hard to find good bosses.  Something to think about. 


That’s it for this week…

Stay safe…live brilliantly!       

Donald Cooper 


Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

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