(Time to read this Blog article is about 90 seconds)

There’s much talk in business today about the importance of initial and on-going training, coaching and employee development…and so there should be.   You can’t grow your business without growing your people.

To truly embrace a program of ongoing employee education and development, keep in mind that there are many different kinds of training.  Below is a partial list.  On a scale of 1 to 10, with 10 being excellent, how are you doing at each of these…and which areas need to be addressed?   

  1. ‘Who we are’ training.  Learning our history, culture, values, standards, vision, commitments and achievements. This is most important for effectively on-boarding new employees…but should be reinforced on a regular basis.
  2. ‘How we do business’ training.  Learning our systems, processes, terms, customer policies, internal policies. 
  3. ‘Product knowledge’ training. Learning the features and benefits of what we sell and our total compelling value proposition.  This would typically be for those in sales and marketing…but all employees should have an understanding of this.  It’s part of their being proud of what we do and their role in it.
  4. ‘Skills and knowledge’ training.  How to do their current job more effectively and more safely.
  5. ‘Learning new stuff’ training. Learning new technologies, machinery, processes, systems or policies as they’re introduced.
  6. ‘Growth & development’ Preparing employees for promotion and increased responsibility.  This would include training in management skills and processes and people management skills. No one should ever be promoted or transferred to a different responsibility without a training package.  Otherwise, you’re just setting them up to fail.
  7. ‘Attitude adjustment’ training.  This is generally for employees who are exhibiting some kind of inappropriate or toxic behaviour. Topics could include diversity, bullying, gender respect, anger management or the importance of our standards of performance, appearance and behavior.    
  8. Ongoing communication re, ‘How we’re doing and where we’re going as a business…and why their particular job is important’.  This is one of the most important aspects of employee engagement. 
  9. Training to do another job (cross-training) to create a more flexible and efficient workforce, or because their current job will soon become redundant.
  10. Daily ongoing informal coaching on how to do any aspect of their job more effectively in a way that instructs, grows, encourages and engages employees to be more effective and to prepare for more or different responsibility.

Bonus note:  There’s one more type of ‘staff training’ that nobody talks about.  That’s the one where you give your front-line staff the opportunity to ‘train’ top management about what’s really going on in the company from their perspective.  Select a few of your top front-line people and give them an opportunity to put together and deliver a presentation on what they believe could be improved in the areas of the customer experience, employee safety, efficiency, communication, policies and processes, facilities and working conditions.  Do you have guts to give this one a try? You’ll be amazed at what you learn and what needs doing. 

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald speaks and coaches in over 40 industries throughout the world.  He delivers the ‘straight goods’ on how to sell more, manage smarter, grow your bottom line...and have a life!  To chat about ‘possibilities’ for your next business or Industry Association Conference, call me at 416-252-3703 in Toronto, or click here to connect to our ‘Enquiry Page’.  

One Response to The many faces of ‘Training’…and a Bonus Idea you’ve likely not thought of:
  1. Hi Donald, hope all is well with you? This article on “The many faces of Training” and the bonus: To my mind this is a gold mine and I’d be interested in how organizations would rate themselves 🙂 We know in our business, they have a tough time understanding why it is important they know the core traits of their employees.


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