(Time to read this Blog article is about 3 minutes)

Greetings again fellow ‘quarantiners’.  Hope you’re still safe and sane.  In any situation, it’s important to get our priorities straight. As we continue through this mess, the order of priority for many businesses and humans is:

  1. Stay physically safe and emotionally healthy.
  2. Financial survival. This requires a combination of creativity and tough choices.  What might ‘creativity and tough choices’ look like in your business, department or life right now?  
  3. Be kind and helpful to family and others. How can you and your business help the ‘Covid cause’ or improve the human condition in some way…right now?
  4. Stay connected with customers and employees in a way that informs, comforts and uplifts. Here’s a link to a brilliant and touching ad just released from Emirates Airlines to stay connected to their target customers.  CLICK HERE
  5. Be productive while working from home. Not losing your focus or sense of urgency.
  6. Prepare your business and yourself to be better and to do better when this mess is over.

 

  1. My gift to you: To help you use this time to work proactively ‘ON’ your business or department, I’m giving you free access to my complete set of Business assessment & management implementation tools’.  These ‘Tools & Templates’ were created to help my Biz Coaching clients determine exactly where they are now, where they need to be in 3 to 5 years…and how to get from here to there. We normally sell these Biz Tools for $40 on our website, but you can access them, no charge, right now.  CLICK HERE.
     
    The 1st two Tools, A-1 and A-2, are a great place to start.  They take just 4 minutes each to complete and are hugely insightful in determining which areas in your business or department need your time and attention.  These 2 Tools, and many of the others, will be a great way to engage and challenge your management and supervisory team at this time, especially if they’re working from home.  If you have any questions about the Biz Tools, shoot me an email and we’ll set up a chat.
     
    This may also be a great time to rethink and re-imagine your business.  A powerful ‘step-by-step’ Tool for that is my Vision Critical Guide which can be downloaded for just $24 by clicking on this link.
     
  2. We’re NOT all in the same boat! I’m tired of hearing politicians and medical experts say that, “We’re all in the same boat.”  It’s not true.  Not even close.  We’re all in the same storm, but we are far from all being in the same boat.  Many of us are in very different boats.
     
    For some, shutdown and quarantine is a staycation in sweats and flip-flops while many are putting their lives at risk to save others, or to keep the rest of us fed and comfortable.  For many, it’s a desperate financial and family crisis.  Tens of thousands of small and medium sized businesses and their employees will lose everything.
     
    For some it’s peace, rest and time with mothers, fathers, sons or daughters.  For others, it’s the time when they lost mothers, fathers, sons or daughters to Covid-19, and couldn’t even say ‘goodbye’ or hold them as they passed.
     
    Some Canadian families just received $3,400 from the Government stimulus program …while others got nothing.   
     
    Some were concerned about not getting a big chocolate bunny for Easter while others are concerned about how they can afford food for the foreseeable future, or how they’ll keep a roof over their head.
     
    Some are trapped at home with abusive spouses and no chance of escape!  So, stop telling us that we’re all in the same boat.  It’s insensitive, it’s insulting and it’s not true!
     
  3. How will your industry or market change in the short and long term…and how will you adapt? If you’re a business owner, leader or manager, one of the most important things you can focus on right now is how your industry or market might change in the short and long term after this mess id ‘over’.  Here are a few examples.
     
    A friend in the tourism biz in New Zealand believes that it will take at least 3 years for the tourism market to fully recover, partly out of fear and partly because of a shortage of discretionary disposable income. 
     
    Loblaws, Canada’s largest grocery chain, just announced that they’ve discontinued weekly printed promotional flyers, which have been a mainstay of grocery marketing for eons.  Their ‘flyers’ and coupons will be available on-line only.
     
    Many other retailers have ‘suspended’ their printed flyers during the pandemic.  But I predict that most of these printed flyers will never re-emerge.  So, the printing industry will take another huge hit.  They need to redefine themselves as being in the promotion and customer communications business rather than the ‘putting ink dots on paper’ business…but it may be too late for that now.
     
    The Spring 2020 edition of the huge Canton Fair in Guangzhou, China, one of the world’s largest Trade Shows, will be held virtually this year because of the pandemic. Home Hardware, Canada’s largest chain of retail hardware stores, is holding it’s Spring 2020 Buying Show on-line for the same reason.
     
    What happens to Trade Shows and the thousands of annual industry conferences around the world and, therefore to the huge hotel, meetings and convention industries, if it’s discovered that meeting virtually is safer, much less costly and about as effective as live events?
     
    So, how might your industry or market change and how will you redefine and reinvent yourself to be ‘future ready’ and market dominant?   Here’s the ‘secret process’ we’ve used to coach hundreds of clients to do this:
      1. We help clients define themselves not by what they sell but by how they HELP their target customers functionally, emotionally and financially.
      2. Then, we guide clients through an insightful process of determining exactly what kind of HELP their target customers need in any way related to wisely choosing and effectively using the products, services or experiences they sell.
      3. The 3rd step is to get creative and gutsy to determine exactly how you’ll deliver some of that help (compelling value) better than your competitors in order to become the clear ‘wise choice’ for your target customers.
      4. The final step is to determine how you’ll effectively communicate your compelling value in a crowded and cynical marketplace. There’s no point in being the best if you’re also the best kept secret. 

If you’d like help with this process, I’m easy to find at donald@donaldcooper.com.

One last thing.  Our thoughts and support go to all those touched by the senseless killing of 22 (or more) innocent people in Nova Scotia this past weekend.   We know so little about the ‘why and how’ at this point…but we know that so many are hurting and grieving.    

Stay calm…keep safe…and do at least 3 important or kind things each day!        

Donald Cooper 

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald speaks and coaches in over 40 industries throughout the world.  He delivers the ‘straight goods’ on how to sell more, manage smarter, grow your bottom line...and have a life!  To chat about ‘possibilities’ for your next business or Industry Association Conference, call me at 416-252-3703 in Toronto, or click here to connect to our ‘Enquiry Page’.  

2 Responses to My ‘Biz Tools’ gift to you…plus other important stuff:
  1. Great article today Donald. Very good points. How will we emerge after this pandemic is over. What will our world look like. Its kind of funny, My company just had our yearly Sales meeting to launch our new fiscal year the first week of March 2020. We where all set to charge forward to meet our sales target and new plan for fiscal 2021. Exactly a week later, the Poop hit the fan Friday the 13, and the world as we know it shut down. While it was a productive meeting, what only a week will change.
    Now the budgets out the window, only a week later, and we have an uncertain future. I am sure our company and most of our staff will make it through, as we are an essential service supplier for so many industries, but its hard to see the light at the end of the tunnel.

    I like you comments on we are not all in the same boat. SO TRUE. We are all weathering the same storm but in drastically different ways.

    I hope we come out the other end somewhat normal, But what will Normal look like? That is the interesting question

    I enjoy your artilcles every week. Stay safe.
    ps I met you a couple years back at a conference you talked at.

    Kevin Handregan

  2. Thank you for the inspiring message


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