In today’s hyper-competitive world, you have 4 clear competitive choices.  Pick one:

  1. Offer exclusive or extraordinary products, services or experiences that make it not all about price.
  2. Make it all about price and then develop the business model and world-class operating efficiency required to win the price war profitably.
  3. Offer quality products and / or services, be competitively priced (but not necessarily the cheapest) and then out-serve and out-hustle your competition.
  4. Be mediocre, struggle and fade away.
About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald speaks and coaches in over 40 industries throughout the world.  He delivers the ‘straight goods’ on how to sell more, manage smarter, grow your bottom line...and have a life!  To chat about ‘possibilities’ for your next business or Industry Association Conference, call me at 416-252-3703 in Toronto, or click here to connect to our ‘Enquiry Page’.  

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