(Time to read this article is about 70 seconds)

Reducing expenses by just 5% can improve your bottom line by as much as 20% to 30%.  Don’t take my word for it, do the math.  By removing the paint from each of their air freight 747s, Cathay Pacific Airlines saved $200,000 in fuel, per plane, per year.  By switching from serving bacon all the same length to bacon of uneven lengths, Marriott Hotels saved $2 million a year. 

A pizza restaurant spent $40 on plastic bins and zip-lock bags to create a portion control system for cheese and immediately improved their bottom line by 24%.  Cheese is the most expensive ingredient in pizza, so they focused on that.

By changing the packaging of their Kirkland Brand cashew nuts from round jars to square jars, Costco saved the shipping expense on 600 truckloads of nuts per year because they could fit more jars on each pallet.  It’s called ‘cube utilization’…using space more efficiently.

Do you have space or facilities that you don’t need that could be sold or rented out for revenue?  Could you relocate to less expensive space?  A lawyer friend of mine, in sole practice with 2 legal secretaries to back him up, sublets prime downtown office space, usually on a 5 to 10 year sub-lease, for a fraction of what he’d pay as a lead tenant.  So, he may have to move every 5 or 10 years.  No big deal when he has just saved $350,000 on rent.

By the way, this same lawyer friend always drives beautiful Jags or Mercedes and has never bought a new car in his life.  He buys one or two-year-old cars and saves $20,000 – $30,000 every time.  He has a frugal mentality and he does the math.

Are you overstaffed or are you keeping non-performers who are costing you money, time and, perhaps, customers?  What is it costing you to not deal with non-performance?

Do you have unprofitable customers that cost you more to serve than they’re worth?  Can they be rescued…or should you refer them to another company who may be able to serve them profitably? One trucking company that I’ve worked with fired unprofitable customers and grew their bottom line by $12 million.

When’s the last time you renegotiated service contracts for which you may be over-paying?

Your staff will have lots of ideas on how you can operate more efficiently and they’ve been waiting for you to ask.  So ask them.  Add this subject to your regular Staff Meetings, or create a specific 1-hour ‘Idea Fest’ where everyone must come up with at least one idea to save money and operate more efficiently.  Give them at least a week’s advance notice so they can do their homework. Then, let them vote on whose idea was best and the winner gets $50.

So, what will you do, starting right now, to grow your bottom line by reducing expenses by just 5%?

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald speaks and coaches in over 40 industries throughout the world.  He delivers the ‘straight goods’ on how to sell more, manage smarter, grow your bottom line...and have a life!  To chat about ‘possibilities’ for your next business or Industry Association Conference, call me at 416-252-3703 in Toronto, or click here to connect to our ‘Enquiry Page’.  

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