(Time to read this Blog is about 30 seconds)

A few weeks ago, while speaking for a large company, the salespeople asked their management what was being done to improve product quality, develop new designs and price products more competitively. The response from management was that the company had only a certain amount of money to spend and they were putting it into advertising.  Getting the product right would have to wait. I sat at the back of the room and cringed.

For years I’ve been telling clients that advertising is simply ‘creative bragging’…and that first we must get ‘good’ and then we brag.  Don’t brag and then try to figure out how the heck you’re going to pull it off.  This will usually end badly.

So, do you have it right in your business?  Are you the clear ‘wise choice’ for your target customers?  And are you focused on getting even better so that the bragging part comes easily?  When you’re offering clear and compelling value, compelling communication (advertising) is easy.

For info about booking Donald to deliver his bottom-line management and marketing insights at an Industry Conference or Corporate Event…or to discus our Business Coaching program, contact us at donald@donaldcooper.com or by phone at 1-416-252-3703 in Toronto, Canada.

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald speaks and coaches in over 40 industries throughout the world.  He delivers the ‘straight goods’ on how to sell more, manage smarter, grow your bottom line...and have a life!  To chat about ‘possibilities’ for your next business or Industry Association Conference, call me at 416-252-3703 in Toronto, or click here to connect to our ‘Enquiry Page’.  

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