(time to readthis blog article about 60 seconds)

How will your business give back to your community, to humanity and to the local and global environment in 2017? It’s called doing well by doing good. What’s your plan?

Giving back is good business and great for employee engagement. Employees want to feel that they’re part of something that truly makes a difference…that isn’t just about ‘selling stuff’. All businesses sell stuff…great businesses are on a mission to make a difference in the world. What mission are you on with regard to the products and / or services you sell, how you conduct your business, how you help your community? What makes you extraordinary?

Dove brand skin and body care (Div. of Unilever) promotes ‘real beauty’ and fights negative stereotypes about women around the world. Online retailer, Zappos, encourages employees to take paid time off to volunteer and hosts numerous charitable events such as Operation Glass Slipper which provides prom dresses and shoes for girls who cannot afford them.

You don’t have to be a big company to make a difference. For example, an HVAC contractor could take on the project of keeping the heating and air conditioning in tip top shape at a local Women’s Shelter or Hostel. A Hair Salon could partner with a Women’s Shelter to fill empty appointment times with free hairdressing for women whose lives are in turmoil. A pizza place could deliver free pizza to first responders dealing with an emergency in the community.

We can reduce waste or employ people who need a break. Scarlet’s Bakery in Louisville, Kentucky hires women who have been victims of sexual, physical or mental exploitation. A group of bike shops in Toronto, in desperate need of bike mechanics, partnered with a group committed to helping street kids to create a bike mechanic course that has resulted in 100s of street kids finding and keeping good, respectful good-paying jobs.

We can all do something. What will you do?

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald speaks and coaches in over 40 industries throughout the world.  He delivers the ‘straight goods’ on how to sell more, manage smarter, grow your bottom line...and have a life!  To chat about ‘possibilities’ for your next business or Industry Association Conference, call me at 416-252-3703 in Toronto, or click here to connect to our ‘Enquiry Page’.  

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