All posts by: Donald Cooper

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

(Time to read this Blog is about 2.5 minutes) Before we get to the main topic, here are a few things to get you thinking…or smiling: My biz quote of the week:     Sometimes it pays to look at things backwards. ‘Stressed’ spelled backwards is ‘desserts’. 😊 The Ford Motor Company has created a […]

(Time to read this Blog is about 2 minutes) Before we get to the main topic, here are a few things to get you thinking…or smiling: Now, to this week’s important topic: Are you sabotaging your Brand in any way?    Your Brand is a promise to deliver a consistent set of qualities, values, standards […]

(Time to read this Blog is about 2 minutes) Before we get to the main topic, here are a few things to get you thinking…or smiling: My biz quote of the week: “Creating a brand is like painting a picture that your target customers want to be in.  Understand who they are, what they want, […]

(Time to read this Blog is about 3 minutes) Before we get to the main topic, here are a few things that caught my attention this week: Quote of the day: “Success and failure are both temporary conditions.”   Pets and climate change. Many humans are cutting back on meat consumption for environmental reasons.  But […]

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