All posts by: Donald Cooper

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

(Time to read this article is about 90 seconds) When I was a young guy, girls who were “easy” were popular for all the wrong reasons.  But in business, being “easy” is a very good thing.  Staples, the office supplies retailer, has created a whole marketing campaign around being “Easy”. So, are you “easy” in […]

(Time to read this article is about 60 seconds) Christmas has become a time of year that mostly benefits overseas manufacturers and large retail chains.  As the holidays approach, with a little thought and creativity, we can all choose wonderful gifts for family and friends in a way that makes our own community more prosperous.  […]

(Time to read this Blog section is about 60 seconds) ‘Goodbye’ Sears America. Sears, once America’s largest retailer and largest employer, filed for bankruptcy on Monday, October 15th.  It was inevitable. They’ll try to shed debt, they’ll close more unprofitable stores and terminate thousands of employees…but it won’t save them.   Once innovators, the Sears Roebuck […]

(Time to read this article is about 2 minutes) It’s October and now is the time to start the planning, making the decisions and taking the action that will make 2019 your best year ever.  As a teenager I ran the mile and 2 mile competitively.  What I learned was that the day to train […]

(Time to read this article is about 1 minute) Last week I met a 30ish young man who builds and installs cabinets and kitchens for IKEA customers who don’t want to do it themselves. Having personally gone crazy trying to assemble several IKEA products, I asked him if he loves his job.  Without hesitation he […]

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