All posts by: Donald Cooper

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

(Time to read this article is about 2 minutes) If you’re in an industry where there’s customer confusion, shady practices, or customer doubt and mistrust, (and you probably are), one of the most powerful things you can do is to coach customers on how to carefully choose, wisely buy and more effectively use what you […]

 (Time to read this article is about 90 seconds) One of the biggest problems in many businesses today is that ‘the boss’ won’t delegate. This ‘boss’ could be the business owner, a department manager or a supervisor. The result is that things don’t get done, problems don’t get solved, opportunities get missed, customers get frustrated […]

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