Donald Cooper’s Blog

(Time to read this Blog article is about 2.5 minutes) There’s real confusion in business today about Vision and Mission.  Businesses spend years and tens of thousands of dollars on consultants and ‘Strategic Retreats’ only to come up with a Vision Statement that isn’t worth the paper it’s written on.  But they proudly hang it […]

(Time to read this Blog article is about 60 seconds) Ultimately, customer ownership is all about creating, delivering and communicating compelling value. Value that ‘grabs’ our target customers, clearly differentness us from our competitors, makes us ‘famous’…and grows our bottom line. Customers demand value and every business promises it. But there’s a huge lack of […]

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