Donald Cooper’s Blog

(Time to read this Blog article is about 90 seconds) My father used to say, “If you don’t stand for something…you’ll fall for anything!”  What do you ‘stand for’ that could differentiate your business, make powerful connections with your target customers and get you talked about, texted and tweeted about? Long before it became illegal […]

(Time to read this blog article about 2 minutes) Whatever business you’re in, mediocrity is no longer an option!  Let’s face it; if we’re trying to stay in business by being mediocre, once our customers have been to Disney World, we’re doomed.  Once they’ve seen “amazing” and been treated wonderfully, we can’t fool them anymore. […]

(Time to read this article is about 60 seconds) Many of my coaching clients (business owners and managers) are hiding from something.  In fact, I guess we’re all hiding from something in one way or another. Some are hiding from ‘bad news’ by not paying attention to their financial statements, or to new competitors or […]

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