Donald Cooper’s Blog

(Time to read this article is about 90 seconds) It’s November and now’s the time to be doing the planning, making the decisions and taking the action that will make 2018 your best year ever.  Now’s the time to work ‘ON’ the business…not just ‘IN’ it.  Here are some important questions, insights and ‘tools’ to […]

(Time to read this Blog article is about 50 seconds) The beautiful new 5 star cruise ship, The Viking Sun, does a number of things to differentiate itself for their specific target customers.  The ship has no casino, no annoying ship’s photographer pursuing you and no bar staff endlessly flogging overpriced drinks.  But the one […]

(Time to read this Blog article is about 50 seconds) Note:  This blog article is from my friend Jim Brown.  Jim is a brilliant business thinker and a ‘straight shooter’.  He can be reached at James B. Brown Consulting Inc. jbbrown@bell.net . Jim’s comments about the need for more women in senior management positions is […]

(Time to read this Blog article is about 30 seconds) Many businesses spend huge sums of money on ‘customer research’ to find out exactly what their customers want.  Then, when they deliver that, they wonder why customers don’t go “WOW”. What they don’t realize is, they’ve fallen into ‘The Research Trap.’  It works like this. […]

(Time to read this Blog article is about 60 seconds) A number of clients have asked me to comment on the increasing minimum wage that we see in Canada and the USA.  First off, to give yourself a little perspective, for just one week try living on what some of your minimum wage employees are […]

(Time to read this Blog article is about 40 seconds) We’re not just talking about cultural or ethnic diversity; we’re talking about diversity of thought and perspective.  If you surround yourself with people who look, think and act like you do, this doesn’t unleash your creativity, it narrows your view and limits your possibilities.  Innovation […]

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