Donald Cooper’s Blog

(Time to read this Blog article is about 40 seconds) Job Descriptions are an important part of creating clear expectations for each person on your Team. The problem is that most Job Descriptions are little more than a list of activities that the employee must perform with no thought to the results or outcomes that […]

(Time to read this Blog article is about 60 seconds) Video, well done, can be hugely helpful in many parts of your business.  Video is generally much more effective than the written word because most folks have become what I call ‘lazy learners’.  We’d rather watch something than read something.  Here are a few ways […]

(Time to read this Blog section is about 60 seconds) Alexa, mow my lawn. Stockholm-based Husqvarna has launched voice-powered Alexa integration with its robotic lawnmower.  Similar to how a Roomba vacuum cleans floors, Husqvarna’s Automower maps your lawn and traverses it automatically, with the ability to start, stop or schedule a mowing through a mobile app.   […]

(Time to read this Blog article is about 90 seconds) My father used to say, “If you don’t stand for something…you’ll fall for anything!”  What do you ‘stand for’ that could differentiate your business, make powerful connections with your target customers and get you talked about, texted and tweeted about? Long before it became illegal […]

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