Donald Cooper’s Blog

A “Brand” is a promise to deliver a consistent set of values, standards and experiences that your target customers want in their lives. The key here is “consistency”. Without that, your Brand means nothing. The hotel business is one of the world’s best examples of inconsistent brand delivery. Here are a few examples… The Westin […]

It’s almost November and now’s the time to be doing the planning, making the decisions and taking the action that will make 2016 your best year ever. Now is the time to work ‘ON’ the business…not just ‘IN’ it. Here are some important questions, insights and ‘tools’ to help you make 2016 a spectacular success. […]

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