A BRIEF DESCRIPTION OF DONALD’S PRESENTATION ON…
(to download this document, click on the link at the bottom of the page)
Effectively and profitably exiting from one’s business is typically the most significant financial event in one’s life. But it’s often ignored, left till it’s too late, or executed badly. Research shows that fewer than 10% of businesses have a written Succession Plan or Exit Strategy.
It generally takes 4 to 6 years to create an effective exit strategy and prepare the business for a profitable and smooth transition. You can’t just wake up one day and decide you don’t want to do it anymore.
There’s also real confusion about the difference between ‘Succession Planning’ and an ‘Exit Strategy’. In Donald Cooper’s insightful work on this important subject…
On a very human level, few business owners have prepared themselves for the huge change that exiting a business has on their life.
In this bottom-line presentation, Donald delivers key insights about:
What will your legacy be? Creating both ‘success’ and ‘significance’.
Donald has helped 100s of clients around the world develop clarity about the future of their business…and their lives. He doesn’t just talk about it; he has actually done it…and done it well! He has been both a world-class manufacturer and an award-winning retailer.
Donald started his business career at the age of 6, sweeping the floor in the family business for 5 cents a day. Long days and low pay…excellent early training for an entrepreneur.
He earned an undergraduate business degree and an MBA from the Ivey Business School at Western University, followed by 18 years at Cooper Canada, the family business. From humble beginnings, Cooper Canada became the world’s leading maker of hockey equipment and a Canadian Brand icon.
As a growing family business, Cooper Canada bought competitors, went public, became unionized, became un-unionized, imported, exported to 20 countries, opened an offshore factory in Barbados, and grew to over 2,800 employees. Donald has been in the trenches.
Following the decision to sell Cooper Canada for a combination of strategic and family reasons, Donald reinvented himself as a visionary fashion retailer. He fundamentally redefined the customer experience, for which he received seven Awards of Excellence for service, marketing and business innovation, including being voted Canada’s outstanding Innovative Retailer of the Year.
For the past 20 years he has worked with business owners and managers in over 40 industries throughout the world to improve clarity of purpose, compelling customer value and long-term profitability.
For his unique ability to inform, challenge and inspire even the most cynical business audience, he has been inducted into the Canadian Speaking Hall of Fame and been awarded the Certified Speaking Professional (CSP) designation…the highest international designation in professional speaking.
For more information about Donald and his work, including a number of short video clips and free Business Tools, go to donaldcooper.com.
Your 2 sessions on our 4-city AG tour were a HUGE success. Your highly effective delivery of important business insights challenged and entertained...not an easy combination. Your genuine caring for our farm business customers shone through ...and your passion and commitment to our ‘tour team’ kept us all energized and motivated.