All posts by: Donald Cooper

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

(Time to read this Blog article is about 90 seconds) Greetings fellow ‘quarantiners’.  Hope you’re still safe and sane.  Before we get to the ‘advertised’ topic of this week’s Blog, here’s a thought about the dozens of emails that you’re probably getting from businesses reaching out to tell us whether they’re open or closed, how […]

(Time to read this important Blog article is about 3 minutes) As I write this Blog, thousands of businesses are shutting down for a month or more. Hundreds of thousands of events, schools, vacations, gatherings and regular business hours are being cancelled. But, if we commit to being our ‘best selves’ throughout this mess, relationships […]

(Time to read this article is about 90 seconds) One of the biggest problems in many businesses today is that ‘the boss’ won’t delegate. This ‘boss’ could be the business owner, a department manager or a supervisor. The result is that things don’t get done, problems don’t get solved, opportunities get missed, customers get frustrated […]

(Time to read this article is about 1 minute) Most businesses, including some very large ones, simply do not understand the math of profitability….and it’s killing them.  They don’t understand that small improvements in pricing, sales and efficiency will have a huge impact on their bottom line. Sometimes, their accountants don’t even understand this important […]

(Time to read this important Blog article is about 2 minutes) Employee engagement is a hot topic these days…and so it should be.  Imagine, the positive impact on your business and your bottom line if you could increase the number of fully engaged employees on your Team and get rid of the non-performers.  Employees who […]

(Time to read this Blog article is about 2 minutes) When I was a teenager, girls who were “easy” were popular for all the wrong reasons.  But in business, being “easy” is a very good thing.  Staples, the office supplies retailer, has created a whole marketing campaign around being “Easy” to do business with. So, […]

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