(Time to read this Blog article is about 60 seconds) Most businesses create a new product, service or customer experience and then try to write some sort of advertising to promote and sell it. Just for once, try my “back-assward” approach to creating amazing, customer-owning products, services or experiences. First, sit down and write an […]
(Time to read this Blog article is about 60 seconds) Whether you sell a product or a service, one of the most powerful marketing tools you can create is a compelling guarantee. The right guarantee will do these 5 things for you. It will… Clearly differentiate you from your competitors, Make you memorable…and perhaps ‘famous’, […]
(Time to read this Blog section is about 60 seconds) Doing well by doing good. A Dutch company specializing in 3D printing items using crushed stone, is offering to help restore Notre-Dame Cathedral in Paris after last month’s devastating fire. To demonstrate how it can help, the company, CONCR3DE, used its 3D printing expertise and […]
(Time to read this Blog article is about 45 seconds) Are your employees willing to speak up, or are they afraid to upset ‘the boss’? Or, just as bad, do they think that nobody cares what they think. Have you created a listening culture that values ‘respectful debate’? Or is it a little more like […]
(Time to read this Blog article is about 60 seconds) A Biz Coaching client said to me recently, when explaining why he didn’t delegate to his team, “I can do it myself in less time than it would take to explain it to someone else…and if I do it, it will be done the way […]
(Time to read this Blog article is about 60 seconds) While speaking at a Conference in Denver this weekend I decided to explore downtown a bit…and off I went. When the weather suddenly changed for the worse, I hailed a cab for the short $6.00 ride back to the Hyatt. That’s when I met Amin […]
(Time to read this Blog article is about 40 seconds) Most of us are not great at every aspect of our job. Years ago, as an award-winning fashion retailer, we nailed the extraordinary customer service and experience thing and we were brilliant marketers, but I sucked at inventory control and managing stock turns. We should […]
(Time to read this Blog section is about 50 seconds) Robotic coffee comes to Shanghai. There’s a new ‘robotic coffee shop’ in Shanghai, China where an infinite number of custom coffee combos are created by a robot at the rate of 100 per hour. This robotic barista is consistent and reliable…and never takes a coffee […]
(Time to read this Blog article is about 2.5 minutes) There’s real confusion in business today about Vision and Mission. Businesses spend years and tens of thousands of dollars on consultants and ‘Strategic Retreats’ only to come up with a Vision Statement that isn’t worth the paper it’s written on. But they proudly hang it […]
(Time to read this Blog article is about 2 1/2 minutes) Over the years I’ve been asked to judge several Business Card Competitions and what I’ve discovered is that many business cards completely miss the mark when it comes to accomplishing the very purpose for which they were created! So, here are my thoughts on […]
