(Time to read this Blog section is about 60 seconds) Whatever happened to our ‘Do Not Call List’? In October, 2003 the Canadian Government launched a national ‘Do Not Call List’ program. Fifteen years later I still receive as many unsolicited calls offering to clean our carpets, fix our computers or reduce our mortgage as […]
(Time to read this article is about 60 seconds) Creativity and innovation are ‘hot topics’ right now, and I applaud that. But, in the end, it’s boring, unsexy ‘process’ that actually gets things done. Even ‘creativity’ is often a process. Sometimes it’s just dumb luck or a sudden flash of brilliance…but, often, it’s a process. Most […]
In today’s hyper-competitive world, you have 4 clear competitive choices. Pick one: Offer exclusive or extraordinary products, services or experiences that make it not all about price. Make it all about price and then develop the business model and world-class operating efficiency required to win the price war profitably. Offer quality products and / or […]
(Time to read this Blog article is about 90 seconds) I’m reminded of this important topic by the recent decision of the Toronto School Board to loosen their student dress code standards to allow tank tops, tube tops, bare midriffs, bare backs, pajamas and onesies to be worn to school. Apparently, “letting it all hang […]
(Time to read this important Blog article is about 2.5 minutes) Note: This Blog is especially important for business owners and family businesses. Most business owners think of themselves as being in a particular industry or geographic market, good or bad, rather than thinking of themselves as investors who are currently invested in a particular […]
(Time to read this Blog article is about 2.5 minutes) Reducing your operating expense by just 5% can grow your bottom line by 20% or more. Trust me on this or check with your accountant. If your accountant can’t explain this to you, get a new accountant. Here are my 11 ideas to reduce your […]
(Time to read this Blog article is about 60 seconds) Most businesses create a new product, service or customer experience and then try to write some sort of advertising to promote and sell it. Just for once, try my “back-assward” approach to creating amazing, customer-owning products, services or experiences. First, sit down and write an […]
(Time to read this Blog article is about 60 seconds) Whether you sell a product or a service, one of the most powerful marketing tools you can create is a compelling guarantee. The right guarantee will do these 5 things for you. It will… Clearly differentiate you from your competitors, Make you memorable…and perhaps ‘famous’, […]
(Time to read this Blog section is about 60 seconds) Doing well by doing good. A Dutch company specializing in 3D printing items using crushed stone, is offering to help restore Notre-Dame Cathedral in Paris after last month’s devastating fire. To demonstrate how it can help, the company, CONCR3DE, used its 3D printing expertise and […]
(Time to read this Blog article is about 45 seconds) Are your employees willing to speak up, or are they afraid to upset ‘the boss’? Or, just as bad, do they think that nobody cares what they think. Have you created a listening culture that values ‘respectful debate’? Or is it a little more like […]
