All posts by: Donald Cooper

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

(Time to read this Blog article is about 30 seconds) When offering customers a deal or ‘thanking’ them for their business, don’t underwhelm them. It makes you look stingy and out of touch. A few months ago I was on a Celebrity Cruise Lines ship, working with a client and their management team to improve […]

(Time to read this Blog article is about 90 seconds) My father used to say, “If you don’t stand for something…you’ll fall for anything!”  What do you ‘stand for’ that could differentiate your business, make powerful connections with your target customers and get you talked about, texted and tweeted about? Long before it became illegal […]

(Time to read this blog article about 2 minutes) Whatever business you’re in, mediocrity is no longer an option!  Let’s face it; if we’re trying to stay in business by being mediocre, once our customers have been to Disney World, we’re doomed.  Once they’ve seen “amazing” and been treated wonderfully, we can’t fool them anymore. […]

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