All posts by: Donald Cooper

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

(Time to read this Blog article is about 30 seconds)   A business fan of ours has just partnered with his local Chamber of Commerce to bring me to their community to deliver my 1-day “Accelerate your business” marketing and management Boot Camp.   He will be a sponsor and the Chamber has found 4 other […]

(Time to read this Blog article is about 40 seconds) Research shows that 81% of consumers and 94% of B2B buyers do online searches before making a purchase.  So, for many businesses, their website is the single most important part of their total marketing effort.  So, here are 3 simple but important tips on how […]

(Time to read this Blog article is about 70 seconds) Employee engagement is a hot topic these days, as it should be.  Employee engagement is defined as a passionate commitment to their organisation’s goals values and success. There is some shocking research out there about the level of engagement and disengagement by employees.  According to […]

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