All posts by: Donald Cooper

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

(Time to read this Blog article is about 60 seconds) You could read a book two inches thick on the subject of customer loyalty, but here’s what you really need to know in one sentence… “People are loyal to what’s best for them…or what they assume is best for them.” That’s it.  Read it again. […]

(Time to read this Blog article is about 2 minutes away from your vacation) Vacations are not a luxury; they are a necessity for a well-balanced, healthy life is as important as eating well and getting exercise. Here are 10 reasons to make them a priority in your life as sourced out from Articles by […]