All posts by: Donald Cooper

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

(Time to read this Blog article is about 2 minutes) A British driver has survived a major crash in his $325,000 Ferrari when it became airbourne and landed in a farmer’s field just one hour after taking delivery of the brand new ‘supercar’. Driving a car like this is totally different from any car you’ve […]

(Time to read this Blog article is about 45 seconds) A 13 year study shows that companies that top performers perfer to work at are 4 times more profitable than the average company.  Your benefit package is a key part of your ‘sales pitch’ when you’re trying to attract top performers.  Are you competitive?  First […]

(Time to read this Blog article is about 60 seconds) As a business speaker and coach I spend over 100 nights a year in hotels and resorts around the world.  And, I often speak and coach in the tourism industry.  So, I understand the Hospitality business pretty well. Last month I checked into the Hyatt […]

(Time to read this Blog article is about 1 minute)   When you’re interviewing candidates for any position in your business or department, the truth is that the candidates are also interviewing you…especially the top performers.  They’re good, they know they’re good and they know that they have options. Below are five of the questions […]

(Time to read this Blog article is about 45 seconds)   A client recently complained to me that many of his customers tell him they can get a better price from his competitor.  “What do I tell them?” he asked?  I explained that if he’s more expensive, it had better be for a reason that […]

(Time to read this Blog article is about 30 seconds)   When it came to his attention that there had been an increase in work-related injuries at his company, here’s the response from Elon Musk, the brilliant CEO of Tesla electric cars… “No words can express how much I care about your safety and wellbeing. […]

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