All posts by: Donald Cooper

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

(Time to read this Blog article is about 2 1/2 minutes) Over the years I’ve been asked to judge several Business Card Competitions and what I’ve discovered is that many business cards completely miss the mark when it comes to accomplishing the very purpose for which they were created!  So, here are my thoughts on […]

(Time to read this Blog article is about 60 seconds) Many businesses fail to think about all of their customers.  A quick look under the hood of your vehicle will tell you that the folks who designed and manufactured it didn’t give much thought to the mechanics who have to service and repair it over […]

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