All posts by: Donald Cooper

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

 (Time to read this blog article about 60 seconds) Business people keep complaining that there’s no such thing as customer loyalty any more….and they’re wrong. The truth is that people are desperately searching for products, services, experiences and businesses to be loyal to in every part of their business and their personal lives. To change […]

(Time to read this important article is about 2 minutes) Most businesses, including some very large ones, simply do not understand the math of profitability….and it’s killing them.  They don’t understand that small improvements in pricing, sales and efficiency will have a huge impact on their bottom line. Their accountants don’t even understand this important […]

 (Time to read this blog article about 60 seconds) How will your business give back to your community, to humanity and to the local and global environment in 2017?  It’s called ‘doing well by doing good’. What’s your plan? Giving back is good business and great for employee engagement. Employees want to feel that they’re […]

(Time to read this Blog article is about 50 seconds) Whatever your faith or culture, December seems to be a month of special foods, gratitude and festive get-togethers.  Wonderful cookies are always a big hit…but especially so at this time of year. Click here for my amazing ‘world’s best’ and simplest recipe for shortbread cookies: […]

(Time to read this article is about 90 seconds) It’s November and now’s the time to be doing the planning, making the decisions and taking the action that will make 2018 your best year ever.  Now’s the time to work ‘ON’ the business…not just ‘IN’ it.  Here are some important questions, insights and ‘tools’ to […]

(Time to read this Blog article is about 50 seconds) The beautiful new 5 star cruise ship, The Viking Sun, does a number of things to differentiate itself for their specific target customers.  The ship has no casino, no annoying ship’s photographer pursuing you and no bar staff endlessly flogging overpriced drinks.  But the one […]

(Time to read this Blog article is about 50 seconds) Note:  This blog article is from my friend Jim Brown.  Jim is a brilliant business thinker and a ‘straight shooter’.  He can be reached at James B. Brown Consulting Inc. jbbrown@bell.net . Jim’s comments about the need for more women in senior management positions is […]

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