Donald Cooper’s Blog

(Time to read this Blog article is about 60 seconds) Most businesses create a new product, service or customer experience and then try to write some sort of advertising to promote and sell it.  Just for once, try my “back-assward” approach to creating amazing, customer-owning products, services or experiences. First, sit down and write an […]

(Time to read this Blog article is about 60 seconds) Whether you sell a product or a service, one of the most powerful marketing tools you can create is a compelling guarantee.  The right guarantee will do these 5 things for you. It will… Clearly differentiate you from your competitors, Make you memorable…and perhaps ‘famous’, […]