Donald Cooper’s Blog

The Hunter Valley is one of Australia’s finest wine regions. Folks travel from far and wide to sample their high quality vintages.  Right in the middle of one of the Hunter Valley’s most beautiful vineyards is Peppers Boutique Hotel.  But wait, here’s what their website says about their special ‘Complete Indulgence Package’… This special package […]

A “Brand” is a promise to deliver a consistent set of values, standards and experiences that your target customers want in their lives. The key here is “consistency”. Without that, your Brand means nothing. The hotel business is one of the world’s best examples of inconsistent brand delivery. Here are a few examples… The Westin […]

It’s almost November and now’s the time to be doing the planning, making the decisions and taking the action that will make 2016 your best year ever. Now is the time to work ‘ON’ the business…not just ‘IN’ it. Here are some important questions, insights and ‘tools’ to help you make 2016 a spectacular success. […]

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