All posts by: Donald Cooper

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

(Time to read this article is about 2 minutes) It’s October and now is the time to start the planning, making the decisions and taking the action that will make 2019 your best year ever.  As a teenager I ran the mile and 2 mile competitively.  What I learned was that the day to train […]

(Time to read this article is about 1 minute) Last week I met a 30ish young man who builds and installs cabinets and kitchens for IKEA customers who don’t want to do it themselves. Having personally gone crazy trying to assemble several IKEA products, I asked him if he loves his job.  Without hesitation he […]

(Time to read this article is about 1 minute) Sales Courses, Sales Managers and books on selling all tell us, “Don’t sell products and services…sell solutions.”  Good advice…but, often, it doesn’t go far enough. We need to go beyond solution selling and coach customers on the ‘unseen possibilities’ available only with our caring and expert […]

(Time to read this article is about 2 minutes) If you’re in an industry where there’s customer confusion, shady practices, or customer doubt and mistrust, (and you probably are), one of the most powerful things you can do is to coach customers on how to carefully choose, wisely buy and more effectively use what you […]

 (Time to read this article is about 90 seconds) One of the biggest problems in many businesses today is that ‘the boss’ won’t delegate. This ‘boss’ could be the business owner, a department manager or a supervisor. The result is that things don’t get done, problems don’t get solved, opportunities get missed, customers get frustrated […]

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