(Time to read this blog article is about 40 seconds) Whether you sell a product or a service, one of the most powerful marketing tools you can create is a compelling guarantee. The right guarantee will do these 5 things for you. It will… Clearly differentiate you from your competitors, Make you memorable…and perhaps ‘famous’, […]
(Time to read this blog article is about 35 seconds) Travel & Leisure Magazine has just announced that, once again, their readers have voted Singapore Airlines as the world’s #1 international airline. Emirates is #2 and Virgin Atlantic is #3. Singapore Airlines has won the top spot almost every year for more than 20 years. […]
(Time to read this blog article is about 40 seconds) When something goes wrong in your business or department, do you immediately ask the wrong question? Do you ask that easy question that’s designed to lay blame, but almost never fixes the problem or prevents it from happening again? That wrong question, the one that […]
(Time to read this blog article is about 30 seconds) I’ve said for years that every industry has way too many Conferences and Trade Shows and it’s not sustainable. Ace Canada, a large hardware industry distributor, just announced that it is cancelling its traditional Spring Dealer Buying Show and instead will offer dealers the opportunity […]
(Time to read this blog article about 60 seconds) I spend hours every week studying clients’ websites looking for a clear statement of compelling value that will ‘grab’ their target customers, clearly differentiate them from their competitors, make them ‘famous’ and grow their bottom line. But, mostly, what I find are weak and wishy-washy statements […]
(Time to read this blog article about 30 seconds) Lowes Canada, the giant American-owned home improvement retail bought Rona Canada last year and is now demanding an extra 2% discount from suppliers to help pay for the cost of store upgrades, conversions and staff training. Lowes Executive VP says he “wants to emphasize a partnership […]
(time to readthis blog article about 60 seconds) How will your business give back to your community, to humanity and to the local and global environment in 2017? It’s called doing well by doing good. What’s your plan? Giving back is good business and great for employee engagement. Employees want to feel that they’re part […]
(Time to read this blog article about 30 seconds) Amazon Prime offers free 2-day shipping for eligible purchases, unlimited streaming of movies and TV shows with Prime Video, and the ability to borrow books from the Kindle Owners’ Lending Library…all for $99 a year. It’s estimated that the number of Amazon Prime memberships in the […]
Every day is exciting for our 5 year old Grandson Gus because every day he’s doing something or learning something for the first time. But, as adults, somehow we get in a rut and we lose our sense of discovery and awe. What will you commit to do in 2017 that you’ve never done before…or […]
(Time to read this blog article about 20 seconds) Moen, a producer of quality taps and faucets, recently revealed its new smart phone controlled shower head. The system allows users to turn on and heat up the shower remotely from their phones. A notification lets the user know when the water has reached the desired […]
