(Time to read this Blog article is about 60 seconds) You could read a book two inches thick on the subject of customer loyalty, but here’s what you really need to know in one sentence… “People are loyal to what’s best for them…or what they assume is best for them.” That’s it. Read it again. […]
(Time to read this Blog section is about 40 seconds) Selling to ‘the kids’ generally means a payout over time and, therefore, requires a very sober judgment as to whether ‘the kids’ have the ability and drive to grow the business so that you actually get your money. Some years ago, a very clever friend […]
(Time to read this Blog article is about 2 minutes away from your vacation) Vacations are not a luxury; they are a necessity for a well-balanced, healthy life is as important as eating well and getting exercise. Here are 10 reasons to make them a priority in your life as sourced out from Articles by […]
(Time to read this Blog article is about 2 minutes) Reducing your operating expense by just 5% can grow your bottom line by 20% or more. Trust me on this or check with your accountant. If your accountant can’t explain this to you, get a new accountant. Here are my 10 ideas to reduce your […]
(Time to read this Blog section is about 40 seconds) We’re now half way through 2018. How is your business doing compared to where you committed to be? Do you even know? Are you measuring performance, rewarding success and fixing what needs fixing? What areas need more focus, more effort, more resources or innovation? Who […]
(Time to read this Blog article is about 60 seconds) Business owners and managers keep telling me about their frustrations with employees in their 20 and 30’s (the Millennials). But over the past few weeks I’ve spent time with a few very bright young people in that age range and here’s a reality check from […]
(Time to read this Blog article is about 60 seconds) Most businesses make the mistake of defining themselves by what they sell…and their focus is on their need to sell more of it. But when you shift your thinking and define yourself by how you make a difference in your customers’ lives, you start to […]
(Time to read this Blog section is about 90 seconds) Smartphones in the workplace…and the bedroom. It’s no secret that way too many people have become addicted to their smartphones both at work and in their personal lives. Like any other addiction, it’s dangerous. It’s a distraction, it’s dishonouring to the people around us and, […]
(Time to read this Blog article is about 70 seconds) Many businesses confuse ‘Purpose’ with ‘Vision’. Here’s an example of what I’m talking about. ChocoSol Traders is a small, artisanal chocolate production and marketing company based in Toronto that’s committed to fair and ethical business practices. Their Vision Statement, found on their website is… ‘To […]
(Time to read this Blog section is about 90 seconds) Reality Check: Do your customers get what they pay for? You’ve probably heard the old expression, “You get what you pay for.” Well, it’s often not true. In the latest edition of Consumer Report Magazine, the #1 rated sunscreen, with a score of 100, is […]
