All posts by: Donald Cooper

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

(Time to read this Blog article is about 40 seconds) Research shows that 81% of consumers and 94% of B2B buyers do online searches before making a purchase.  So, for many businesses, their website is the single most important part of their total marketing effort.  So, here are 3 simple but important tips on how […]

(Time to read this Blog article is about 70 seconds) Employee engagement is a hot topic these days, as it should be.  Employee engagement is defined as a passionate commitment to their organisation’s goals values and success. There is some shocking research out there about the level of engagement and disengagement by employees.  According to […]

(Time to read this Blog article is about 90 seconds) Every industry and every market, including yours, is over-served and under-differentiated.  There are too many other people selling what you’re selling…and that’s your biggest problem.  To differentiate yourself you need a compelling value story…and then you need to tell that story in a way that engages […]

Sign up for Donald's Free!
"Straight Talk" Management Blog

Sign up to get valuable and insightful tips weekly!
SIGN UP
close-link
Simple Share ButtonsIt's only fair to share
Simple Share Buttons