(Time to read this Blog article is about 90 seconds) Every business talks about ‘marketing’, but most never really define it. There are many debates, disagreements and myths about what marketing is. Some folks equate it to advertising, promotion and sales, but it’s much more than that. Here’s my simple definition of ‘marketing’ that […]
(Time to read this Blog article is about 60 seconds) The people who start and grow businesses from the ground up are generally fearless initiative takers. Nothing stops them. They do it all, and if they’re good at it, they succeed…for a while. Eventually, the business grows to the point where it has employees and […]
(Time to read this Blog article is about 30 seconds) A business fan of ours has just partnered with his local Chamber of Commerce to bring me to their community to deliver my 1-day “Accelerate your business” marketing and management Boot Camp. He will be a sponsor and the Chamber has found 4 other […]
(Time to read this Blog section about 60 seconds) The talent crunch is real. Germany has a current shortage of 100,000 engineers. In the USA the National Association of Home Builders states that 200,000 construction jobs are unfilled nationwide. There are 500,000 unfilled IT and computer science jobs, 600,000 unfilled high-end manufacturing jobs, and at […]
(Time to read this Blog article is about 40 seconds) Research shows that 81% of consumers and 94% of B2B buyers do online searches before making a purchase. So, for many businesses, their website is the single most important part of their total marketing effort. So, here are 3 simple but important tips on how […]
(Time to read this Blog article is about 90 seconds) A few years ago, on a trip to New York I came across a large brick wall on which someone had spray painted in huge letters, “Don’t sweat the small stuff!” But then some wise person wrote just below it, “But it’s the small stuff […]
(Time to read this Blog article is about 70 seconds) Employee engagement is a hot topic these days, as it should be. Employee engagement is defined as a passionate commitment to their organisation’s goals values and success. There is some shocking research out there about the level of engagement and disengagement by employees. According to […]
(Time to read this Blog article about 60 seconds) A loyal reader wrote recently to say that he misses my ‘Cranky Corner’ articles where I write about things that tick me off. I do get cranky about certain things. It could be my age…or it might be that, like you, some things just tick me […]
(Time to read this Blog article is about 40 seconds) Put knowledgeable and passionate people in charge of every part of your business, get out of their way, thank and reward them…and watch your business grow. See the two examples below… Dahlgren’s Building Supplies in St. Helens, Oregon also sells horse and other feed to […]
(Time to read this Blog article is about 60 seconds) Kids never stop asking ‘why’. That’s how they learn and grow. Then, as adults, most of us stop asking ‘why’. We just carry on, day after day, doing the same things for the same old reasons. We should all stop, every once in a while, […]
