In every industry, today, there’s an urgent battle being waged for customer ‘ownership’. The winners of this battle will achieve higher sales and profitability…and the losers will become a commodity with an uncertain future. Ultimately, customer ownership is all about creating, delivering and communicating compelling Value. Customers demand it and businesses promise it, but there’s […]
Item #1: China is making a come-back. China is expected to become the world’s largest economy by the year 2030. But what few people realize is that China was the world’s largest economy once before …way back in the year 1820 during the Qing Dynasty. Item #2: The importance of small business. About 40% of […]
One of the biggest problems in most businesses today is the failure to deal with non-performance. They’re wasting good money on non-performers or downright toxic employees…and it’s killing them. So, here’s a simple approach to dealing with this important problem. Everyone on your team is either part of your value or part of your problem. […]
When working to ‘fix’ their business, many managers address the symptoms rather than dealing with the real issues. And then they wonder why the problem persists. To use a medical analogy, ‘high blood pressure’ is a symptom. To fix it, we must address the real causes which are likely too much salt, smoking, not drinking […]
The real battle in business today is the battle to attract, engage and retain ‘talent’. So, understanding what employees want most from their boss will be helpful. According to a recent survey by CIPD, a British HR Association, the following 10 ‘boss behaviors’ are most important. They’re listed in order of importance. Rate your performance […]
Managing any business or department sometimes calls for making tough decisions. Some of the toughest are about what and who to ‘let go of’. So, what and who do you need to ‘let go of’ to make 2017 your best year ever? The list could include… Products or services that are out-of-date, losing you money, […]
How we think about our business and ourselves has a lot to do with how far we go. I was reminded of this recently while speaking at the Annual Conference of a large automotive repair franchise. To make a decent living in that industry, a ‘garage’ needs to do at least a half million […]
A few weeks ago I sat at breakfast with a 50ish senior manager of a large international company who asked me why I, a 65ish guy, speak at 80 Conferences a year, with all the work and travel that’s involved …and the answer was easy. “I’m doing the most important work of my life, I’m […]
Some of your target customers are doing business with your competitors. Do you know why? Stop pretending that your competitors don’t exist or don’t matter and find out why they’re getting the business, or making the profit, that you’re not. Find out what they do well and learn from that. Find out what they do […]
Websites play a larger and larger role in growing our business. But how do you make that important personal connection with folks through a computer screen? There are two things you can do. First, your website needs to “talk” with customers in a human, personal and interesting way. Be real. A wonderful example of real […]
