(Time to read this Blog article is about 60 seconds) Many businesses, large and small, make the mistake of believing that their customers have only one ‘currency’ in their lives, which is money, so they can think of only one way to compete, which is to cut their price. ‘Price’ is very important, but when […]
(Time to read this Blog section is about 50 seconds) California dreamin’. If California was a separate country, it would be the world’s 5th largest economy. Only the economies of the USA, China, Japan and Germany would be bigger. Conformity gone mad. In Japan, a country with a strong conformist culture, a schoolgirl with naturally […]
(Time to read this Blog article is about 45 seconds) Each year the March issue of Fortune Magazine lists their ‘100 Best Companies To Work For In America’. Buy it, study the entire report, make a list of what these top employers do to attract, engage and retain top talent. Then use that list to […]
(Time to read this article is about 2 minutes) Here’s a fundamental decision that every business needs to make…that most businesses don’t even consider. That decision is: Are we trying to get customers to do what we want them to do… OR… are we 100% committed to helping them do what they want to do? […]
(Time to read this article is about 2 minutes) Whatever you sell, wherever you sell it, your market is over-served and under-differentiated. So, you need to create and effectively communicate compelling value or you’re in big trouble. Part of that communication strategy often involves advertising. The problem is that much of the money spent on […]
(Time to read this article is about 2 minutes) Business people around the world keep telling me, “There’s no such thing as customer loyalty anymore.“…and they’re dead wrong. This is one of the biggest and most damaging lies that you can tell yourself. Why is this lie so dangerous? Because, if you actually believe that […]
(Time to read this article is about 2 minutes) As I work with clients around the world to rethink and refocus their business, I’ve found that there are four clear steps to the process of fixing what needs fixing. Here they are… Step #1 – Awareness: “Awareness” is simply knowing that some part of your […]
(Time to read this article is about 60 seconds) Managing any business or department often calls for making tough decisions. Some of the toughest are about what and who to ‘let go of’. What and who do you need to ‘let go of’ to make 2019 your best year ever? The list could include… Products […]
(Time to read this article is about 45 seconds) There’s a big difference between being dependable and being predictable. ‘Dependable’ means that you don’t let your customers down. ’Predictable’ simply means that you’re boring. You look, sound and act the same as your competitors and do nothing special to delight and amaze your customers and […]
(Time to read this article is about 30 seconds) Customers hate to wait. Like it or not, we live in the world of “I want it now”. So, here are Cooper’s 4 rules of waiting: Rule #1: Don’t make people wait. Waiting makes people feel unimportant. Implement systems, processes, physical facilities and staffing levels that […]
